Show Notes:

• Zoe discusses the off-season challenges in Florida and how Botanica uses this time to prepare for upcoming events
• The importance of maintaining relationships with planners and venues, and how Zoe keeps those connections strong
• Zoe’s personal journey from resisting the family business to embracing and transforming it into a wedding and event powerhouse
• The pivotal moment when Botanica shifted from retail to focusing exclusively on high-end weddings and events
• Celebrities and high-profile events: Botanica’s work with Tom Cruise, Howie Duro of Backstreet Boys, and George W. Bush’s second inauguration
• The decision to raise minimum expenditure for clients and how it impacted Botanica’s business strategy
• Networking tips for florists and the importance of staying visible in the industry
• Zoe’s approach to continuing education and how it shaped her role at Botanica
• Zoe plays the Floral Podcast Game Show and wins big

This episode features an interview with:

ZOE GALLINA

Co-Owner and Creative Director at Botanica Design Studio

Zoe Gallina is the Co-Owner and Creative Director at Botanica Design Studio in Tampa, Florida. With over 18 years of experience in the floral industry, Zoe has transformed her father’s retail flower shop into a premier wedding and event design studio.

Under her leadership, Botanica has catered to high-profile clients, including celebrities and presidential inaugurations, making it a staple in the luxury floral design scene.

Important Links and resources mentioned:

Botanica Design Studio’s Website

Botanica Design Studio’s Contact Page

Follow Botanica Design Studio on Social Media:

Facebook

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