Episode Summary

In this episode, I share why your digital product might not be selling, what it actually means when your audience doesn’t buy, and how offer–audience fit and launch strategy play a huge role in predictable results. I talk through a real example from an SEO School call, why templated launch protocols fall short, and how we approach individualized support inside LextroMind.

Plus: Thanksgiving travel, my bootcut-jeans saga, and a quick wrap-up of how Black Friday/Cyber Monday went.

What I Chatted About:

• My life update: Thanksgiving trip, wanting a quieter season at home, and the ridiculous bootcut-jeans tailoring saga
• How Black Friday/Cyber Monday went in my business and why I'm so proud of the audit offers
• Seeing sketchy things behind the scenes in the online business world and how I refocused on my own values
• A question from an SEO School student frustrated that their course isn’t selling
• Why audience readiness and audience interest matter when a product flops
• Why creating something doesn’t guarantee sales, even if you think it’s a great product
• How different people need different types of launches and different products based on their audience
• Why LextroMind doesn’t run on a one-size-fits-all protocol and how tailoring increases the likelihood of a successful launch
• Upcoming timing: LextroMind applications opening, my December break, and what's coming next

[IMPORTANT]: The waitlist is open for The LextroMind! Applications will open in December. Join the waitlist!

Links Mentioned:

• The LextroMind Waitlist – applications open December 15–22

Up In My Business' gracious sponsor:

• JaneApp! Use the code LEX1MO for a complimentary month of JaneApp

Work with me + learn more!

• Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.
• Check out my website: Lex Lancaster Creative Co.
• Connect with me on Instagram