
Episode 004 — Professionalism, Process … and Jazz (pt. 1)
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As the business matures, it stretches forward towards greater professionalism. We talk about the three Cs that are the aim of professionalism:
- Calmness
- Confidence
- Consistency
We talk about the essence of professionalism:
- Capturing 'our ways of working'
- Making sure there's always value delivered — for customers, and for the standing of the business
- Ensuring efficiency — removing unnecessary overheads
- Giving clarity
- And making the best client experience possible
And we talk about how hyper-growth can jeopardise a lot of that!
Professionalism demands that project delivery processes are comprehensive and robust. In the second half of the episode we talk about the 'why' of processes — why they're there:
- they're the way you do things, adding to the distinctive character of the business
- they're reliable, replicable practices — and that can lead to automations
- they're clear, and can be explained easily to customers
But processes should also be separate from the person themself, like a product for the business.
Lastly we talk about the hazard of processes that over-boil!

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