Ep.198- Inside the Win: Cybersecurity- Strategic Security Partnership Drives Growth
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Ep.198- Inside the Win: Cybersecurity- Strategic Security Partnership Drives Growth
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This episode of Inside the Win features solutions architect Trevor Burnside discussing a successful security partnership with a selective client planning aggressive growth. The client needed to more than double in size within a year but lacked the internal resources to scale their security operations. Rather than simply shopping for tools, they sought a strategic partner who could act as an extension of their team without creating vendor lock-in or loss of control. The winning approach focused on building trust and confidence through listening, validating their chosen toolsets, and demonstrating operational capabilities rather than just technical specifications. Dataprise ultimately provided a hybrid solution combining managed services and managed security services, including 24/7 help desk, network monitoring, endpoint detection, and full SOC capabilities. The key takeaway emphasizes that successful advisors sell solutions and outcomes rather than just security tools, helping clients protect the business they're building for the future.
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