Steve Halls, COO of Poolwerx, shares practical insights on what has helped build one of Australia’s most recognisable pool service franchise brands. From strong market positioning and steady long-term growth to the importance of structured support systems, he breaks down the operational foundations that keep franchise partners sustainable and competitive.

There’s also a closer look at how marketing, peer-to-peer collaboration, and community-driven customer acquisition contribute to ongoing expansion.

The conversation highlights how balancing national brand strength with local engagement continues to shape growth across the network while supporting franchise owners at different stages of their business journey.

0:00 Introduction

0:42 Key Thing #1: Market leader & brand recognition

3:39 Key Thing #2: Consistent growth & resilience through economic cycles

7:35 Key Thing #3: Structured franchise support & ongoing business development

9:15 Key Thing #4: Supporting multi-territory franchise owners as their business scales

13:01 Key Thing #4: A scalable “marketing machine on tap”

15:42 Wrap up

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