Ep. 7 - Saturday Sparks: How Electricians Can Use Call Tracking & Attribution to Maximize ROI
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Ep. 7 - Saturday Sparks: How Electricians Can Use Call Tracking & Attribution to Maximize ROI
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Struggling to track what parts of your marketing are actually bringing in new leads?
In this episode of Saturday Sparks, Adam Bauer, CEO of The Marketing Clerics, dives deep into call tracking, form tracking, and offline campaign attribution—with real tools, real examples, and no fluff.
You’ll learn:
- Why traditional “how did you hear about us?” forms no longer cut it
- The two schools of thought on call tracking numbers
- How to use WhatConverts, CRMs like ServiceTitan, and UTM links to track ROI
- The power of QR codes and domain redirects for radio ads and mailers
- How electricians are wasting thousands without proper attribution
- How to use tracking to scale your ad budget with confidence
Whether you’re running Google Ads, social media posts, or radio spots—you need this level of clarity.
📌 Want help implementing this? Join our free group:
Purposeful Marketing for Electricians and Low Voltage Pros on Facebook.
📅 Book a 1-on-1 session: https://growth.themarketingclerics.net/
🎧 Listen to the podcast: “Saturday Sparks by The Marketing Clerics”
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