AI is reshaping search—but not in the way most marketers think. In this episode of The Multifamily Marketers Podcast, hosts Josh Grillo and Caroline Mills are joined by SEO strategist Connor Wilson to break down what's actually changing with SEO, AI overviews, and GEO (Generative Engine Optimization).

From zero-click searches to FAQ-driven content, this episode cuts through the noise and explains what still works, what's evolving, and how multifamily marketers should adjust their strategy without overcomplicating it.

If you're wondering how to stay visible as AI takes over more of the search experience, this is your playbook.

You'll learn:

• What's actually changed in SEO with AI—and what hasn't
• Why zero-click searches are increasing (and how to still win visibility)
• How FAQ content is becoming one of the most valuable SEO tools
• Why long-tail, conversational searches are driving AI results
• The biggest mistake: publishing AI-generated "fluff" content
• How blogs should be used (and why they're more for Google than users)
• The 3 priorities: Google Business Profile, FAQs, and hyper-local targeting

To suggest a topic, get in touch!

To suggest a topic, get in touch!

For more multifamily marketing help, connect with us at Resident360.

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