In this episodeI dig into OpenAI’s quiet announcement that ads are officially coming to ChatGPT along with the U.S. rollout of the Go tier. I talk through what the ads will actually look like, who’s going to see them, and why this move feels less surprising than it does revealing. We get into the money math behind “free” tools, the trust implications of sponsored answers, and what this shift could mean for access as AI continues to get carved up into tiers.

• OpenAI’s quiet ads announcement
• How ChatGPT ads will work
• Who will and won’t see ads
• The new ChatGPT Go tier
• Ads as a pricing and growth strategy
• Sustainability and the Uber playbook
• Trust and access concerns
• Will users leave or tolerate ads
• Recent ChatGPT use: PDF screenshot to .docx document

• Open AI Ads Announcement
• Listen to Ep. 17: Will ChatGPT Get Old Navy’d?
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• Submit a Question
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• (00:00:00) - ChatGPT Curious
• (00:00:38) - ChatGPT: Ad Rollout
• (00:01:30) - OpenAI to Test Adverts on Chat
• (00:04:18) - ChatGPT's New 'Go' Tier
• (00:08:12) - Chat: How Much Can I Trust It?
• (00:15:08) - ChatGPT: Turn Screenshots into a Word Document
• (00:16:30) - The Curious Companion