Amber Hansel, your introverted BFF and confidence coach who’s here to show you that quiet strength can make a big impact. With her cozy coffee chats and gentle guidance, Amber empowers business owners to align with their authentic selves, expand their visibility, and connect with their audiences on a deeper, more meaningful level—all while staying true to who they are.

With a background as a lead generation specialist, Amber has partnered with service providers and business coaches to bridge the gap between impactful messaging and strategic growth. Through her work, she’s discovered a universal truth: you don’t have to be loud to be heard or extroverted to make waves.

We explore lead generation and engagement strategies that feel authentic and non-sleazy, focusing on building genuine relationships that convert to sales without the uncomfortable cold pitches.

• Shifting your mindset from making sales to building relationships
• Starting conversations by finding common ground and shared interests
• Using thoughtful comments and questions instead of generic responses
• Searching keywords to find and connect with ideal clients on social media
• Establishing authority through valuable content and helpful resources
• Avoiding scripted conversations that feel inauthentic
• Setting boundaries when conversations feel uncomfortable
• Using simple tools like Google Sheets or Instagram flags to track leads
• Approaching lead generation with the intention to help and guide

CONNECT WITH AMBER
@theamberhansel
Website: www.amberhansel.com
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: www.michaela-starr.com
Join The Marketing Lab $297 Mo! (6month program)

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-Custom support & feedback in Slack Mon-Thurs

-Marketing made easy

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FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging