In this episode of Keller Williams Realty Maine's Beyond the Sale, Team Leader Kevin Fletcher is joined by special guests Geoff MacLean and Ed Getty, founding partners of The Real Estate Learning Group (TRELG), who collectively have over 80 years or industry experience and insight. This is your inside-the-ropes access to key pieces of their wisdom and more.

In a world of shiny new tools and complex systems, it’s easy to lose sight of what actually moves the needle. Whether you are a seasoned pro or just starting out, this conversation will highlight the core activities that build a sustainable, long-term career.

In this episode, we discuss:

• The 80/20 Rule: How to identify the "Top 20%"—the vital activities that drive 80% of your results—and why most agents get stuck in the other 80.
• Getting Back to Basics: Why the most successful businesses are built on simple, repeatable habits rather than complex shortcuts.
• The Relationship Deep Dive: Exploring why real estate is, and always will be; a relationship business and how to lean into your experience to foster deep connections.
• Experience as an Asset: How to leverage your past wins and lessons to navigate a shifting market with confidence.

Success in this industry isn't about doing everything; it's about doing the right things exceptionally well. Tune in to learn how to focus your energy where it counts and move Beyond the Sale to build a business that lasts.