Embedding Predictable Growth using the MEDDIC Methodology with Glen Howard
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Embedding Predictable Growth using the MEDDIC Methodology with Glen Howard
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In this episode, Tom Walsh, Executive Search Manager at Annapurna, sits down with Glenn, SVP of Sales, EMEA at Kollective Technology, to uncover what it really takes to scale a high-performing sales team using the MEDDIC methodology.
Having spent nearly 13 years at Kollective Technology, Glenn has gone from being a member of the sales team to leading revenue functions across EMEA and uses his experience to share insights on:
✅ Avoiding the "Super IC" trap and making the shift to true leadership ✅ Building repeatable, scalable sales processes that drive long-term success ✅ Embedding MEDDIC to improve deal qualification and forecast accuracy
Glenn also explains why he believes MEDDIC is much more than just a framework, emphasising its crucial presence for creating a high-performing, results-driven sales culture.
Whether you’re a seasoned sales leader looking to fine-tune your strategy or an aspiring manager preparing for the next step, this conversation is packed with actionable takeaways to improve your approach.
🎧 Tune in now to learn all you need to know about sales strategies.
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