What happens when you do everything right, the segmentation, the re-engagement, the strategy and the results still don't follow?

In this episode, Monica Badiu, a conversion strategist, sales copywriter, and email marketing specialist for course creators pulls back the curtain on two of the most revealing email experiments of her career. One Black Friday campaign that came within $5,000 of six figures. And a 1 million-person email list that broke her heart.

If you have ever wondered whether segmentation is actually worth the effort, or what to do when a big list produces small results this episode will change how you think about email marketing strategy.

INSIDE THIS EPISODE

1. Why sending the same Black Friday offer to everyone was quietly killing this creator's revenue, and what changed when they segmented

2. Why Your Black Friday Campaign Flopped (and How to Fix It with Segmentation)

3. The 3-Layer Customer Research Framework for Highly Profitable Email Launches

4. What a 1 million-person email list with low engagement actually looks like behind the scenes

5. How a re-engagement campaign brought 200,000 inactive subscribers back from the dead

6. Why deliverability alone is not the real problem and what the data actually revealed

7. How to do customer research that gives you real segmentation ideas, not just guesses

8. The email revenue self-assessment tool that tells you exactly where you are leaking money

9. How to Turn Your Email List into a Sales Engine

GUEST RESOURCES

Guest: Monica Badiu

LinkedIn: https://www.linkedin.com/in/monicabadiu/

Website: www.monicabadiu.com

Free Resource: https://www.monicabadiu.com/email-revenue-self-assessment/ - this is a self-assessment that identifies the bottlenecks that are impacting email marketing performance. It's based on her experience working with course creators for 6 years.

EPISODE TIMELINE ⏱️

[01:13] – Introduction: who Monica is and what she does

[2:52] – Monica's background: from SEO and PR to falling in love with email marketing

[13:58] – The Black Friday campaign experiment: two years of declining results and what changed

[15:04] – How segmentation turned a struggling campaign into 50% more revenue

[20:07] – Why there is no secret recipe and how customer research changes everything

[23:22] – The three-layer customer research framework: survey, validate, waitlist

[26:50] – How to write survey questions that actually give you useful answers

[33:59] – What she would do differently looking back

[36:41] – How to manage multiple segments without burning out

[42:16] – The email revenue self-assessment explained

[46:19] – The 1 million-person email list: re-engaging 200,000 inactive subscribers

[48:11] – Why the promotion still failed and what the data revealed

[50:03] – Email marketing myths Monica wants to bust

[52:32] – Rapid fire questions: paid vs free wait-list, building email list organically vs through collaboration, interactive vs community based lead magnets

[56:42] – Best email marketing advice for someone just starting out

Connect with Us

Instagram: https://www.instagram.com/dr.sapphire_/

LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Threads: https://www.threads.com/@dr.sapphire_

LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

Website: https://sapphirelearninghub.com/

Summer is coming and your email list does not have to suffer for it.

In this solo episode, Dr. Sapphire breaks down her practical email marketing summer plan for three types of business owners: the ones who want to disappear completely, the ones who want to stay somewhat visible, and the ones who just want to rest without abandoning their audience.

Whether you are a mom juggling school holidays and a growing business, or a solopreneur who just needs permission to take a real break, this episode is your plan.

INSIDE THIS EPISODE

1. You can take a real summer break without losing your audience and this episode tells you exactly how.

2. How to keep making sales from email while you are completely offline and not even thinking about work

3. The one thing that makes batch writing emails so much easier than most people realize

4. Why telling your list you are going on holiday actually makes them trust you more

5. How to figure out which summer option fits your life right now, not a one-size-fits-all answer

RESOURCES

Click here to signup for the summer offers👇

sapphirelearninghub.com/services

EPISODE TIMELINE ⏱️

[01:13] – Introduction: why Dr. Sapphire made this episode

[04:16] – The three types of business owners this episode serves

[08:15] – Three questions to help you decide your summer plan

[09:08] – Option 1: Setting your email summer hours

[11:15] – Option 2: The takeoff countdown strategy

[12:13] – Option 3: The email handover: handing it over completely

[13:13] – Option 4: The email summer series: batch and disappear in peace

[14:02] – How to write a series without stressing about content

[17:53] – How to keep making sales while you are on holiday

[18:36] – Which option is right for you and why it is your call

Connect with Us

Instagram: https://www.instagram.com/dr.sapphire_/

LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Threads: https://www.threads.com/@dr.sapphire_

LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

Website: https://sapphirelearninghub.com/

If you have been sitting on the idea of starting your email list or you have a list gathering dust and no idea where to begin, this episode is your starting gun.

In this solo episode, Dr. Sapphire breaks down her exact 7-day step-by-step plan to go from zero to a fully set-up, ready-to-grow email list. No fluff, no overwhelm, just one clear action per day so that by the end of the week, your email marketing is live.

INSIDE THIS EPISODE

1. Why so many people are stuck before they even send their first email

2. Things to have in mind before starting email marketing.

3. What is domain authentication and domain email?

4. The importance of knowing Email Marketing laws and policies in different regions.

5. How to navigate writing your Welcome Email Sequence.

6. How to solve problems you may have with automations.

7. How to leverage relationships for partnership and collaboration.

8. The platforms Dr. Sapphire recommends and how to choose the right one for your season

9. How she added 600+ subscribers in one month using partnerships and collaborations

10. Offers Dr. Sapphire giving to make Email Marketing easier.

RESOURCES

VIP: Launch Your List in 7 Days: https://sapphirelearninghub.github.io/doneinaweek/

Email Marketing Starter Pack: https://nova-bulb-71c.notion.site/The-Email-Marketing-Starter-Pack-Regular-32c82d96ad288060ace6f177e36b410c?source=copy_link

Start, grow & monetise your list in 90 days: The Email Marketing Starter Pack [Plus]

The Episode Dr. Sapphire recommended( The Sales Focus Welcome sequence);

https://emailmarketingexperiment.captivate.fm/episode/46-the-sales-focused-welcome-sequence-turn-new-subscribers-into-buyers-with-prerna-malik

EPISODE TIMELINE ⏱️

[01:13] – Why is everyone asking the same question: how do I start email marketing?

[03:30] – Introducing the 7-day email list launch plan

[06:24] – Day 1: Domain authentication, integrations, and importing your list

[07:40]: – An important thing for people who already have an Email list for Day 1.

[08:27] – Day 2: Setting up your email service provider

[12:53] – Day 3: Creating your branded email template

[15:02] – Day 4: Writing your welcome sequence

[18:31] – Day 5: Setting up your welcome automation

[20:22] – What to do when having difficulties setting up automations.

[21:10] – Day 6: Building your opt-in page or pop-up form

[25:22] – Day 7: Your list launch plan — the 3 Bs of list building

[28:50] – How Dr. Sapphire got 200+ subscribers from one partnership pitch

[33:44] – How to choose the right email marketing platform for your season

[38:53] – Platform recommendations: Mailerlite, Flodesk, Kit, Email Octopus and more

[41:53] – How Dr. Sapphire can help you set up and grow your list

Connect with Us

Instagram: https://www.instagram.com/dr.sapphire_/

LinkedIn: https://www.linkedin.com/in/ayebanoabenwari/

Threads: https://www.threads.com/@dr.sapphire_

LinkedIn: https://www.linkedin.com/school/sapphirelearninghub/

Website: https://sapphirelearninghub.com/