Most business owners are focused on staying visible, staying competitive, and staying in business. What often gets overlooked is whether the digital spaces we rely on every day are actually usable for everyone who needs them. When systems aren’t built with intention, entire groups of people are quietly shut out. That’s not good for business, and it’s not fair.

In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Elizabeth Orley, founder of Elizabeth Ink, a consulting firm dedicated to making the digital world accessible for everyone.

We break down what digital accessibility actually means in practical terms and towards marketing success. We also shed some light on the growing legal landscape around accessibility, the rise in lawsuits, and why overlays and quick fixes often do more harm than good.

Building digital spaces that work for more people isn’t just good compliance or good marketing. It’s good business, done with intention. On purpose.

Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida

Key Takeaways:

-Digital accessibility affects websites, social media, video, and AI-generated content

-Accessibility improvements often improve SEO and discoverability at the same time

-Many businesses are exposed to legal risk without realizing it

-Website overlays do not solve core accessibility issues and can create new problems

-Proper headers and alt text help both screen readers and search engines

-One in four Americans lives with some form of disability

-Captions and transcripts improve engagement, and are not just meant for compliance

-Accessibility is becoming a requirement in many states

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Helpful Links:

Elizabeth Orley, Elizabeth Ink: Elizabethink.net

Sandler by the Ruby Group: https://go.sandler.com/therubygroup/

Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/