Gabe Lullo (CEO of Alleyoop) joins Edge of Growth to expose what’s really broken in outbound. His firm makes 11M outbound calls every year. If anyone can talk about what works in 2025, it’s him.

We covered:

→ Why SDR teams fail

→ How to fix bad first impressions

→ Why LinkedIn voice and video DMs are outperforming automation

→ The recipe behind effective outbound: People, Process, Tech

→ What not to do when you’re scaling your GTM strategy

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AI keeps getting sold as the silver bullet.

But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode.

On the next episode of the Edge of Growth, Hannah is joined by Tyler Phillips, Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world.

Tyler’s background is grounded in both founder struggle and product excellence.He previously built an AI startup that failed after joining YC, led PLG product development at LinkedIn Sales Navigator and Zendesk, and now heads up Apollo’s entire AI product division.

In this conversation, you’ll learn:

✅ Why most companies misuse AI and how to reset expectations

✅ What agentic AI actually is (and isn’t) in a GTM context

✅ How Apollo is helping reps go from “filters and sequences” to full workflows

✅ What teams need to do before blaming the tool

✅ Why the best AI is more like an intern than a genius

Whether you're experimenting with AI assistants, building go-to-market automations, or just trying to get better results from your sales tools, this episode will reset how you think about adoption, execution, and what it really takes to get value from AI.

Don’t forget to:

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Follow Tyler → Tyler Phillips | LinkedIn

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AI is changing the way strategy is created, but not always for the better. In this episode, Marina Lukyanova joins Hannah to explore the dangers of short-term thinking, the illusion of perfect AI-generated plans, and how to fix cross-functional misalignment before it tanks your growth.

Don’t forget to:

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Follow Marina → Marina Lukyanova, MSc, MA, BA | LinkedIn

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