Google Ads can drive massive volume—but that same volume comes with intense competition and rising costs. For many brands, the problem isn’t execution. It’s choosing the wrong channel for their business model.

In this episode, we break down how to evaluate whether Google Ads actually makes sense for your brand, using the volume vs competition framework and explaining where Performance Max fits into the picture.

You’ll learn:
-How to think about Google Ads through the volume vs competition axis
-When Google Ads is a strong growth channel—and when it’s not
-Why higher intent doesn’t always mean higher profitability
-Where Performance Max works best (and where it struggles)
-How to decide if Google Ads should be a core channel or a supporting one
-If you’re considering scaling Google Ads or wondering why results feel harder than expected, this episode will help you make a smarter, more strategic decision before investing more budget.

Want help deciding if Google Ads is right for your brand?
Book a free strategy call and we’ll review your business model, margins, and growth goals to determine whether Google Ads, Performance Max, or another channel is the best path forward.

Book your free strategy call here: https://www.lionmediaad.com/pages/contact

If this episode helped you rethink your channel strategy, hit 👍, subscribe, and comment “GOOGLE” below. I read and reply to every comment.

Choosing the wrong bid strategy can quietly kill performance on Meta—even when your ads and targeting look fine.

In this episode, we break down the core Meta Ads bidding strategies and explain how to use Min ROAS, Cost Cap, and Bid Cap the right way, depending on your goals, budget, and data maturity. This is a practical, no-hype walkthrough of how bidding actually works inside the auction.

You’ll learn:
-What Min ROAS, Cost Cap, and Bid Cap really mean
-When each bidding strategy makes sense (and when it doesn’t)
-How budget size and account history affect bid performance
-Why bidding alone won’t fix weak results—but can amplify strong ones
-How creatives, offers, and bidding work together at a foundational level

If you’ve been stuck tweaking bids without seeing consistent results, this episode will help you build a smarter bidding foundation before scaling spend.

Want help choosing the right bid strategy for your Ecommerce brand?

Book a free strategy call and we’ll review your current Meta campaigns, identify which bidding approach fits your growth stage, and map out a plan to scale profitably.

Book your free strategy call here: https://www.lionmediaad.com/pages/contact

If this breakdown helped clarify Meta bidding strategies, hit 👍, subscribe, and comment “BIDDING” below. I read and reply to every comment.

If you’re running an Ecommerce or DTC brand and email isn’t driving consistent revenue, it’s usually not your platform or your list.

It’s your flows.

In this video, I break down the essential email marketing flows every Ecommerce business should have and why missing even one of these can quietly cost you sales every single day.

You’ll learn:
-The core email flows that actually drive Ecommerce revenue
-Which flows matter most at different stages of growth
-Common mistakes DTC brands make with email marketing
-How to prioritize flows for quick wins
-Why campaigns alone won’t scale your store

These are the same flows I look for when auditing Ecommerce accounts that want predictable, sustainable revenue from email not just open rates.

Want help setting this up for your store?
Book a free strategy call and I’ll walk through which flows you’re missing and where your biggest revenue opportunities are.

Book your free call here: https://www.lionmediaad.com/pages/con...