An enormous amount of content is being consumed through video content and more people are going to platforms where video content exists to get answers to the questions they're trying to solve. Whether that be finding a new product or finding valuable resources that can help them with their every day life, video is key in the success for your brand. In this episode, we discuss the importance of getting started with video content and why your brand may be left out if you don't start producing it in some capacity in 2023. 

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Taking your brand to the next level will ultimately depend on how well you know your audience and how well your content relates to them. There are a ton of brands out there that think of their customer as, well, 'their customers' and that's where it ends. But there is so much more to learn and know about your customer that can better help you serve them the information that they care about. Creating a strong connection with your target customers can dramatically help to improve customer lifetime value and improve areas of your digital marketing strategy.

LinkedIn is one of the channels that seems to be often overlooked by brands, especially for those who are not doing strictly b2b business. However, there's so much that is left on the table in terms of opportunity on this platform that it would be pointless to not discuss it. 

In this episode, I dive into the platform from a birds eye view and talk about some of the key things you can do on there to assist with brand recognization, acquisition, and growing your brand. 

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