On this episode of the ERA Talks podcast, Walter Tobin chats with Tim Kilfoil, President of JF Kilfoil Co., about the benefits of today’s bevy of digital marketing tools that are available for low to no-cost to manufacturers’ sales reps and the advantages of implementing these tools. Tim offers useful insights on how to get started on a digital marketing path and why sales reps today should be embracing this way of selling and connecting. Plus, Tim provides a realistic digital marketing action plan that can be implemented with ease. 

Tune into the latest episode of ERA Talks which explores in-depth how and why manufacturers’ reps are a perfect and immediate solution to a manufacturer’s need for territory coverage and new customer acquisition in light of the shortage of qualified sales professionals. These reps are “hiding in plain sight.” 

Don’t miss out on this important discussion, hosted by ERA’s CEO, Walter Tobin, and featuring guests Cameron English, President of English Technical Sales and Senior VP Industry of the ERA Executive Committee, and Cesare Giammarco, of Sales Management Consulting LLC and a long-time expert ERA consultant, who have authored a recent ERA White Paper, and soon to be published article titled, “The Solution to Cost Effective Sales Coverage is Hiding in Plain Sight.”

Learn more about why the manufacturers’ sales rep model continues to thrive as a go-to market strategy for multiple industries, and why reps provide an ideal sales coverage solution both from a cost and growth perspective. 

The White Paper mentioned above is accessible to ERA members here.

Tune into the latest ERA Talks podcast, hosted by Walter Tobin, ERA CEO, and featuring a discussion with Holly Good of Cornell Dubilier Electronics, Holly Myers, CPRM of Genie Group, and Chris Straube, of Straube Associates Inc., to get a sneak peek of the 2022 ERA Virtual Sales Training – an online educational initiative to be hosted live Oct. 4 – 6. 

In this episode, you will learn more about the Virtual Sales Training event, it’s benefits and goals. The group will provide answers to such questions as: what audience is this training targeting, how will the program differ from the 2021 training, what are the sessions that will be presented, what takeaways will the sessions provide, who is presenting the training, and how this training is different than other industry training being offered?

On the fence about attending this event? Interested in learning more of what this ERA educational opportunity has to offer? Tune in today to get more info! And we hope to see you online at the event in October. 

Learn much more about the ERA Virtual Sales Training, and easily register online, here.