EP8: Maximizing on Customer Advocacy
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EP8: Maximizing on Customer Advocacy
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Making customers advocates of our product and services is a very important element of any Customer Success Strategy.
In this episode, we take a look at how you can maximize on customer advocacy to benefit your business. We are joined by our Director of Customer Advocacy and Marketing, Sirpa Levola to discuss why it is so important and what you can do to proactively improve advocacy.
Topics:
- How would you define customer advocacy? (3:25)
- Why is it important to make customers advocates of our product and services? (4:20)
- Best practices for implementing customer advocacy. (9:03)
- Case studies and the voice of the customer. (14:42)
- Benefits of focusing on customer advocacy. (15:41)
- How do we support our partners with customer advocacy? (16:29)
- What you could do now to focus on customer advocacy. (18:52)
Host:
Shobha Mahtey (Partner Customer Success Program Manager, M-Files): https://www.linkedin.com/in/shobhamahtey/
Guest:
Sirpa Levola (Director of Customer Advocacy and Marketing, M-Files): https://www.linkedin.com/in/sirpa-levola-ab09861/
Website: https://www.m-files.com
Podcast feedback: Email shobha.mahtey@m-files.com
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