Faith Morris moved back to the U.S. from Australia in 2023 with two kids under two, no local community, and a husband starting a stone masonry business from scratch. Within six months, that business turned profitable. Within a year of launching her own operations consultancy, she hit six figures. She did both with what she calls a minimal marketing plan.

In this episode, Faith breaks down exactly how she built the back end of two businesses at the same time, why hustle culture gets a bad rap it doesn't always deserve, and what most entrepreneurs get completely wrong about hiring. She also shares the four rules that got her masonry business booked three months out and growing 65% year over year in gross profit margin.

If you're a founder running on fumes and wondering whether it's worth building the infrastructure before you have it all figured out, this one is for you.

In this episode:

• How Faith scaled a stone masonry business to profitability in six months with zero local community

• The four-rule client experience system that sounds obvious but almost nobody does

• Why referrals alone will eventually destroy you

• Her take on hustle culture and why year one and two require a different mindset

• The difference between online and local business owners when it comes to spending money

• Her minimal marketing plan: two platforms, one community, three months

• Why a VA is not always your first hire and how to figure out what you actually need

• What happened when she finally rebranded and wrote every word of her own copy

Connect with Faith:

faithemorris.com

LinkedIn: Faith Morris

Instagram: @remote.ops.partner

Faith's offers mentioned:

• Ops Diagnostic

• The Six Week Sprint

• Before You Bring Them On

• The Efficiency Circle (group program, runs twice a year)

This episode is brought to you by Flodesk. Get 25% off your first year: flodesk.com/c/LYONCREATIVES

Not sure where your brand actually stands? The Brand Audit Scorecard walks you through the key areas founders overlook. lyoncreatives.com/brand-audit-scorecard