E128: Behind $0 Bubble tea in china: China's quick commerce war explained
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E128: Behind $0 Bubble tea in china: China's quick commerce war explained
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The quick commerce war happening in China right now has seen billions of dollars spent. There have been a record number of subsidies pumped into the war by the major players - over RMB20 billion and counting, and a record number of orders by consumers - 120M daily orders on a single platform.
In this episode, Jianggan and Sabrina dive right into the centre of the battle of the giants - Taobao, JD.com, and Meituan. From billion-yuan subsidy pledges to PR wars, this quick commerce showdown is reshaping not just consumer habits, but also how these tech giants are positioning themselves for the future.
Timestamps:
- 00:00:30 – Someone ordered 2,200 cups of bubble tea for free?
- 00:05:00 – What is happening in China right now and how did it start?
- 00:07:50 – Chinese government has something to say about all of this
- 00:10:45 – Meituan’s CEO says this subsidy war is pointless?!
- 00:15:30 – Who’s likely to win… and what happens next
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