Big Eye Branding founder Matthew Fitzsimons shares how he and twin brother Roger, built a fantastic business on the back of the brewers and beverage companies in Africa.

Starting in 1993, SAB aggressively expanded outside its home country, they invested in Eastern Europe, in Asia and sub-Saharan Africa.

Management control was gained of breweries in Botswana, Swaziland, Lesotho, Zambia, Tanzania, Mozambique, Ghana, Kenya, Ethiopia, Zimbabwe, and Uganda during this period. All these brewers had one thing in common, they needed promotional and marketing material.

There to take advantage of this opportunity Matthew and Roger founded Big Eye Branding to supply world class marketing material to 47 countries in these underserved markets.

https://www.ronrutland.com/ https://open.spotify.com/episode/0amXnTEF05splUJIawncoG?si=71e9a1468c694327

https://www.bigeyebranding.com/ Promobasket.co.za

That Sh*t Will Never Sell by David Gluckman A book about ideas by the person who had them.

David Gluckman worked in the creative heart of the global drinks business for half a century, creating such well-known brands as multibillion-selling Baileys Irish Cream, Tanqueray Ten, Cîroc and many others.

Many fantastic lessons about innovation in the drinks business: David Gluckman started in the advertising business in 1969, moved to London and had a very unusual career in product innovation mainly in the beverage industry. Hear the real story behind Baileys Irish Cream a 7 million case p.a. brand available in 162 countries and other great drinks brands.

This is not another boring business book. It's a book full of valuable stories and tips from David.

Links: https://www.thatshitwillneversell.com/book.html https://www.amazon.com/gp/product/B0BDGDPB2J/

After finishing at the top of his undergraduate class, our guest, Markus Filter went on to do his BCom Hons and MCom degree at the University of Stellenbosch. In this conversation he gives us insights into his final thesis:

DEALCOHOLISED WINE : MOTIVATIONS, PREFERENCES AND PERCEPTIONS OF SOUTH AFRICAN GENERATION Y CONSUMERS

It is wonderful to chat to this young achiever about his interest in the beverage industry, his studies and his struggles to get real work experience after his long academic career.

Contact Markus on LinkedIn: https://www.linkedin.com/in/markusfilter/ Here is a link to his Masters thesis: https://scholar.sun.ac.za/handle/10019.1/125006