Épisodes

  • Using Kickstarter to Fund Your Book
    Oct 29 2026

    Are you self-publishing your book and overwhelmed by the costs? Well, do we have a solution for you: Kickstarter! Now, this isn’t the solution for every book, but there are authors who have had great success using it. AJ and Mike discuss a recent Kickstarter success story and why this might be a tool you should utilize too.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.


    Books/Resources Mentioned:

    Simplified


    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources


    AJ’s Socials:

    Facebook

    LinkedIn


    Mike Michalowicz, website

    All books

    Mike’s Socials:

    IG

    FB

    LinkedIn


    Afficher plus Afficher moins
    39 min
  • What to Do If Your Book Launch “Fails”
    Oct 22 2026

    On this week’s episode, Mike and AJ discuss when your book launch is a complete disappointment. The pair break down all the different kinds of disappointments and flops that can occur during your launch and how to handle those. At the end of the day, something will likely go “wrong” and all you can do is your best.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Simplified



    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources


    AJ’s Socials:

    Facebook

    LinkedIn


    Mike Michalowicz, website

    All books

    Mike’s Socials:

    IG

    FB

    LinkedIn



    Afficher plus Afficher moins
    52 min
  • The Craft of Becoming an Author: A Deep Dive Interview with Brian Herriot
    Oct 19 2026

    Surprise! We have a very special bonus episode for you today. In this bonus episode, we interview debut Author Brian Herriot on crafting Time Freedom. The trio discuss creating a legacy that lasts and the commitment that comes with writing a book.

    Tune in to catch a complete breakdown of how Brian started with an idea and ended with a bestseller and continued marketing after launch. This is an episode you do not want to miss!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.


    Afficher plus Afficher moins
    55 min
  • When to Give Away Free Copies of Your Book
    Oct 15 2026

    Most authors have had this experience: someone approaches you and asks for a free copy of your book. And that request can hurt, since the best way to support an author is by buying a copy. But sometimes giving away copies is in your best interest. Mike and AJ dive into this week's topic and break down when to give away copies and when not to.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Simplified

    AJ's writing sprint community

    Buoyant, by Susie deVille


    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources


    AJ’s Socials:

    Facebook

    LinkedIn


    Mike Michalowicz, website

    All books

    Mike’s Socials:

    IG

    FB

    LinkedIn



    Afficher plus Afficher moins
    37 min
  • What to Do When You (or Someone Else) Blows Up Your Book
    Oct 8 2026

    AJ and Mike discuss how to handle your book blowing up in your face this week. In this episode, your favorite author co-hosts break down the devastating but necessary process of realizing a part of, or your whole book, simply isn’t working. Mike and AJ share their personal experiences and stories behind their own books and concepts “blowing up” and how they survived it.


    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Simplified

    AJ’s Writing Sprints

    AJ's all-day Writing Sprint Marathon (registration)

    Uncertain, TX on Substack (special for DWTB listeners!)

    Scar Tissue, by Melissa Dugolecki

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources


    AJ’s Socials:

    Facebook

    LinkedIn


    Mike Michalowicz, website

    All books

    Mike’s Socials:

    IG

    FB

    LinkedIn



    Afficher plus Afficher moins
    48 min
  • Is Prescriptive Nonfiction Dead
    Oct 1 2026

    In this week’s episode, Mike and AJ discuss the controversy sparked by Tim Ferriss's article, "Has AI Already Killed How-To Nonfiction?" The two debate whether AI summaries have made prescriptive nonfiction obsolete or whether the use of AI everywhere has made humans more desperate for human-made content.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Simplified

    Tim Ferriss Article

    AJ's Rebuttal to Tim

    Take Breaks, Work Better by John Briggs

    AJ's all-day Writing Sprint Marathon (registration)

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources


    AJ’s Socials:

    Facebook

    LinkedIn


    Mike Michalowicz, website

    All books

    Mike’s Socials:

    IG

    FB

    LinkedIn



    Afficher plus Afficher moins
    41 min
  • Don’t Sleep on Panel Discussions as a Marketing Tool
    Sep 24 2026

    In this episode, Mike and AJ discuss panel discussions and why too many authors are not utilizing them. Panels are easier than solo talks and are often easier to get, but have been overlooked lately. They both share their experiences with them and why the invitation to discuss benefited their books more than simply talking about them.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Simplified

    Big Freakin' Change, by Cara Poppett

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Afficher plus Afficher moins
    47 min
  • Get Pre-orders Way Before Your Pub Date
    Sep 17 2026

    This week’s episode covers all about pre-orders and when you can start getting orders in. Well, turns out you don’t need to wait for a pre-order link. Mike and AJ discuss their own experiences with taking orders before their books were even linked and other methods to start orders as early as possible.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Simplified

    AJ's writing sprint community

    Check, Please!

    The Disregulated Kid, by Roseann Copanna-Hodge

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Afficher plus Afficher moins
    49 min