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Don't Just Understand Your Consumers, Become Them

Don't Just Understand Your Consumers, Become Them

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 On this episode of Innovation Insiders, Andy Ford talks with Director of Strategic Insights and Analytics for Frito-Lay North America - Brodie Dunn. Listen in to an insightful conversation about how to ensure you know your consumers better than anyone else at your organization and then understand how to effectively navigate moving a great idea to a product on the shelf. Sounds easy, but there are many variables and hurdles to consider, the next hour will ensure you’re well prepared to accomplish it.
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