Disney's $1B AI Bet: The Entertainment Industry's Permission Slip
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Disney's $1B AI Bet: The Entertainment Industry's Permission Slip
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Disney just invested $1 billion in OpenAI, opening up Marvel, Star Wars, and Pixar for AI-generated fan content on Disney+. The twist? Months ago, Disney was suing AI companies for IP infringement. This pivot from litigation to integration changes everything for licensing.
In this episode David Born breaks down why Disney's move gives the entire industry permission to embrace AI, how Warner Bros., Hasbro, and other IP owners will likely respond, and what this means for licensing operations moving forward. When the 800-pound gorilla moves, everyone follows - and Disney just went all-in on AI.
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