🎙️ Episode Summary:

To get on the Story to Sell Waitlist, click here!

In this episode, Katy Ursta reflects on her 11-year cancerversary and shares how her battle with stage four Hodgkin's Lymphoma transformed her life and business. She emphasizes the importance of storytelling in marketing, encouraging listeners to find and share their own stories to connect with others. Katy discusses how her experience with cancer led to the creation of the "Every Sweat Matters" movement, which not only motivated her but also inspired others to engage in fitness for meaningful reasons. Ultimately, she highlights the power of personal narratives in making a significant impact in the world.

✨ What You’ll Learn in This Episode:

• How storytelling can significantly impact marketing success.
• 'Every Sweat Matters' and how it became a movement
• The right personal struggles to share as a way to move others to action
• How $70,000 was raised organically
• Understanding your story is crucial for effective marketing.
• Your story can help others see their own potential.

💡 Episode Highlights & Time Stamps:

• 0:44 Katy's Cancerversary and Introduction
• 03:42 The Impact of Cancer on Katy's Life and Career
• 06:30 Reframing Health and Storytelling in Marketing
• 09:30 Creating a Movement: Every Sweat Matters
• 12:09 The Power of Story in Business and Life
• 13:31 The Formula for Impactful Storytelling
• 17:25 Conclusion and Call to Action

📌 Resources & Links Mentioned:

The Story to Sell Waitlist is Live! Click Here

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of storytelling in business, particularly in direct sales. She introduces the V3 framework, which consists of Vision, Voice, and Vulnerability, as essential elements for creating meaningful connections with audiences. Katy emphasizes that while tools like AI can assist in content creation, they cannot replace the human element of storytelling and shows you how to use this framework in your own content!

✨ What You’ll Learn in This Episode:

• Storytelling is essential for connecting with your audience.
• AI tools cannot replace the human connection in marketing.
• Having a clear vision helps guide your audience.
• Your unique voice is crucial for brand recognition.
• Vulnerability can enhance trust and connection with your audience.
• The V3 framework can help structure your storytelling.

💡 Episode Highlights & Time Stamps:

• 0:44 Introduction and Summer Reflections
• 03:44 The Power of Storytelling in Business
• 06:20 Introducing the V3 Framework
• 09:33 Vision: The First Element of the V3 Framework
• 12:05 Voice: Finding Your Unique Style
• 15:10 Vulnerability: Connecting on a Human Level
• 20:37 Conclusion and Call to Action

📌 Resources & Links Mentioned:

Order your copy of the Direct Sales Done Right book Here

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the importance of personal storytelling in content creation, especially during the back-to-school season. She shares insights on how to connect with audiences through relatable experiences and offers practical content ideas that blend personal anecdotes with marketing strategies. The episode emphasizes the significance of brand awareness, engagement, and sales content, providing listeners with actionable tips to enhance their online presence and foster connections with their audience.

✨ What You’ll Learn in This Episode:

• Back-to-school season content strategy
• Listening to clients helps identify unique selling experiences.
• Content should prioritize connection before showcasing products.
• Brand awareness content is crucial for establishing a personal connection.
• Engagement content sparks conversation and builds community.
• Sales content should integrate personal experiences and solutions.
• Using humor and relatability can enhance content effectiveness.
• Repurposing content across platforms maximizes reach and engagement.

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction to Content Creation and Personal Stories
• 03:33 Back to School Content Ideas
• 06:35 Brand Awareness Strategies
• 09:23 Engagement Techniques for Connection
• 12:18 Sales Strategies and Unique Experiences
• 17:45 Recap and Implementation Tips

📌 Resources & Links Mentioned:

Story to Sell Waitlist: https://services.katyursta.com/story-to-sell-cohort

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right, Katy identifies three common challenges that hinder content success: hiding behind information instead of sharing transformation, using copycat content that lacks personal voice, and relying on trends without a clear strategy. She introduces the V3 framework as a guide for effective storytelling and invites listeners to join her Story to Sell cohort for deeper learning.

Story to Sell Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

✨ What You’ll Learn in This Episode:

• Content that feels 'eh' often indicates something is off.
• Sharing transformation is more impactful than just information.
• A clear content strategy is essential for success.
• Trends should be adapted to fit your brand's voice.
• Genuine connections are key to engaging your audience.
• The V3 framework helps in crafting compelling stories.

💡 Episode Highlights & Time Stamps:

00:43 Unplugging for Creativity
03:08 Identifying Content Challenges
05:51 The Importance of Storytelling
08:53 Frameworks for Effective Content
11:27 Shifting Mindsets for Connection
14:26 Story to Sell Framework

📌 Resources & Links Mentioned:

Story to Sell BETA Cohort: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode, Katy Ursta emphasizes the importance of storytelling in marketing, particularly in direct sales. She discusses how effective storytelling can create a deeper connection with the audience and shares specific techniques for crafting engaging story hooks. Katy provides examples of various hooks that can resonate with different audiences, highlighting the significance of vulnerability and relatability in building trust.

The Story to Sell Cohort is LIVE: https://services.katyursta.com/offers/Cz2ESr4C/checkout

✨ What You’ll Learn in This Episode:

• Storytelling is essential for connecting with your audience.
• Effective hooks grab attention and invite engagement.
• Vulnerability in storytelling fosters trust and connection.
• 5 Story Hooks should be tailored to your specific niche.
• Visual storytelling enhances the audience's experience.
• Sharing personal experiences can make your content more relatable.
• Always aim to invite your audience into your narrative.

💡 Episode Highlights & Time Stamps:

00:00 The Power of Storytelling in Marketing
03:20 Crafting Effective Hooks for Engagement
06:07 Five Essential Story Hooks to Capture Attention
11:25 Building Connection Through Vulnerability
16:25 Trust and Authenticity in Content Creation
18:25 Five Essential Story Hooks Recap

📌 Resources & Links Mentioned:

Story to Sell COHORT: https://services.katyursta.com/offers/Cz2ESr4C/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta emphasizes the critical role of storytelling in direct sales. She discusses common pitfalls that direct sellers face, such as focusing on facts rather than emotions, and the importance of authenticity in connecting with potential customers. Katy provides actionable insights on how to improve storytelling techniques to enhance engagement and drive sales, encouraging listeners to make small adjustments for significant impact.

Get on Katy's Story to Sell Waitlist Here: https://services.katyursta.com/story-to-sell

✨ What You’ll Learn in This Episode:

• Sales stagnation often stems from a lack of emotional connection.
• Facts alone do not drive consumer action; stories do.
• Authenticity in storytelling fosters relatability and connection.
• Highlight reels can alienate potential customers; share struggles too.
• Building a connection bridge is crucial for engagement.
• Small tweaks in content can lead to significant improvements.
• How emotional storytelling differentiates you from competitors.
• Engagement is about inviting conversation, not just broadcasting.

💡 Episode Highlights & Time Stamps:

00:00 The Power of Storytelling in Direct Sales
03:43 Identifying the Problem: Why Sales Are Stagnant
06:17 Connecting Through Emotion: Facts vs. Feelings
08:57 The Importance of Relatability in Storytelling
11:35 Building Connection: Avoiding the Tower Talker
14:41 Small Tweaks for Big Impact in Content Creation

📌 Resources & Links Mentioned:

Get on Katy's Story to Sell Waitlist Here: https://services.katyursta.com/story-to-sell

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

Katy Ursta delves into the art of story marketing, emphasizing the importance of personal storytelling in building a brand and connecting with an audience. She shares insights from her experiences and highlights how effective storytelling can transform marketing strategies. Katy encourages listeners to dig deep into their own stories, bridging the gap between their past and present to create impactful narratives that resonate with others.

Katy offers 3 key questions every business owner should ask to determine whether their story is designed to sell:

1. Does your story make your audience feel seen or just informed?
2. Does your story bridge the gap—or just jump from before to after?
3. Does your story create curiosity—or close the loop too quickly?

✨ What You’ll Learn in This Episode:

• Storytelling is a powerful marketing tool.
• Personal stories can create emotional connections with audiences.
• Effective storytelling requires bridging the gap between before and after.
• Curiosity in storytelling can drive engagement.
• Your unique story sets you apart from competitors.
• Stories should evoke feelings, not just inform.
• A good story invites the audience to see themselves in it.
• Mastering storytelling enhances marketing skills.
• Every story has a deeper layer waiting to be uncovered.

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction to Story Marketing
• 10:07 Crafting Your Story: Key Questions
• 16:38 Becoming a Master Storyteller

📌 Resources & Links Mentioned:

• Get on Katy's Story to Sell Waitlist Here: https://services.katyursta.com/story-to-sell

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, I’m opening up about something that’s been really present in my life lately—change. From personal shifts to business pivots, I’ve been on a bit of an emotional rollercoaster, and I wanted to bring you along for a real, honest conversation about what that actually feels like.

If you’ve ever found yourself clinging to comfort but also craving something more, this episode is for you. You’re not alone in the hard stuff, and you don’t have to choose between safety and growth. I truly believe both can exist. So if you’re navigating your own transitions right now, I hope this episode reminds you that you’re capable, worthy, and not walking this road by yourself.

✨ What You’ll Learn in This Episode:

• Building confidence can come from making small promises to yourself.
• Reflect on your journey to create meaningful posts.
• Encourage interaction with fun content ideas.
• Be authentic and show the human side of your business.
• Content creation doesn't have to be complicated. Just start.

💡 Episode Highlights & Time Stamps:

• 00:00 Introduction to Summer Content Strategies
• 03:45 Seven Creative Content Ideas
• 15:39 Conclusion and Call to Action

📌 Resources & Links Mentioned:

• Free Resource: (re)RISE Confidently Workbook

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Sign Up for Katy's Story Strategy Weekly Emails: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!