🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the significance of integrity and perseverance in business. The conversation also highlights key factors to consider when evaluating direct sales companies, including red flags and green flags that can guide potential distributors in making informed decisions.

Amber Olson Rourke is a visionary leader and the Co-founder and Co-CEO of Neora, where she played a pivotal role in scaling the company to over $2 billion in sales, including $100 million in its first year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.

💡 Episode Highlights & Time Stamps:

2:15 Introduction to Amber Olson Rourke and Neora

4:24 Amber’s Background and Family Life

11:31 Shifts in the Network Marketing Industry

17:30 Choosing the Right Company in Direct Sales

22:37 State of the Union: Industry Insights

27:15 The Seven-Year Battle with the FTC

34:15 Faith and Leadership During Challenges

38:21 Red Flags and Green Flags in Direct Sales

📌 Resources & Links Mentioned:

State of the Union: Direct Sales Industry Video: https://ltl.is/2bzqkts84

Follow Amber Olson Rourke @theamberrourke

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the challenges of follow-ups in a trust recession, emphasizing the importance of building relationships rather than focusing solely on sales. She shares personal anecdotes and practical strategies for effective follow-ups, including context-based, value-based, and relationship-based approaches. Katy encourages listeners to reframe their mindset around follow-ups, viewing them as opportunities to serve, rather than transactions. She also addresses the common issue of ghosting and emphasizes the importance of tracking leads and maintaining a positive energy in sales conversations.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Trust Recession in Sales

3:48 The Importance of Follow-Ups

6:28 Reframing Follow-Up Messaging

11:43 Types of Follow-Ups: Context, Value, and Relationship

20:05 Handling Ghosting and Non-Responses

23:23 Energy and Mindset in Follow-Ups

📌 Resources & Links Mentioned:

• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In the final part of the Direct Sales Done Right Podcast's series on 2026 Social Media Trends (that aren’t lame), Katy Ursta discusses the evolving landscape of social media and the importance of understanding the current trust recession. She emphasizes the need for brands to build community, simplify communication, and foster a sense of optimism to connect with consumers effectively. The conversation highlights strategies for enhancing brand trust and engagement, particularly in the context of direct sales, as we navigate 2026.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Social Media Trends

2:25 Understanding the Trust Recession

9:24 Building Community in a Trust Recession

16:10 Simplifying Your Message

19:30 Anchored Optimism and User Experience

22:47 The Future of Trust in Direct Sales

📌 Resources & Links Mentioned:

Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right Podcast, Katy Ursta discusses the significance of vision and goal setting in direct sales, emphasizing the difference between operating from a 'have to' versus a 'want to' mindset. She shares personal experiences and strategies to create urgency and commitment in business, encouraging listeners to find deeper motivations that drive their actions. The conversation aims to inspire individuals to shift their mindset from casual intentions to serious commitments, ultimately leading to greater success in their endeavors.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Vision and Goal Setting

2:48 Understanding the “Have To” vs “Want To” Mindset

5:36 The Importance of Commitment in Direct Sales

8:45 Transforming Wants into Necessities

11:19 Creating Accountability and Skin in the Game

16:23 The Power of Internal Motivation

18:58 Conclusion: Embracing the “Have To” Mindset

📌 Resources & Links Mentioned:

Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min

Sign Up for 6 Month Private Mentorship:

https://services.katyursta.com/offers/3egc2Joo/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In part 3 of the Direct Sales Done Right Podcast's 4 part episode series on 2026 Social Media Trends (that aren’t lame), Katy Ursta dives into the evolving landscape of social media trends, emphasizing the importance of originality and authenticity in content creation for 2026. Drawing parallels from Dr. Seuss's story 'The Sneetches', she illustrates how the quest for validation through trends can lead to a loss of individuality. Katy argues that as social media shifts, the focus will move from merely gaining visibility to fostering genuine connections with audiences. She provides actionable insights for direct sellers, highlighting the need for content that resonates with the audience's pain points rather than just showcasing products. By prioritizing clarity, retention, and connection over polished aesthetics, Katy encourages listeners to embrace their unique voices and stories to stand out in a crowded digital space.

💡 Episode Highlights & Time Stamps:

0:44 The Sneetches Story: A Lesson In Originality

4:00 The Shift Towards Original Content

7:49 Instagram Growth Strategies for 2026

11:13 Content That Explains, Not Just Shows

17:23 Consistency Over Perfection in Branding

20:37 Closing Thoughts

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min

Sign Up for 6 Month Private Mentorship:

https://services.katyursta.com/offers/3egc2Joo/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

2 spots remain for private mentorship in 2026!

https://services.katyursta.com/offers/3egc2Joo/checkout

🎙️ Episode Summary:

Katy is not holding back with part 2 of her 4 part episode series on 2026 Social Media Trends (that aren’t lame). Learn how to tell a story that actually catches people's attention: storytelling and vulnerable sharing, emphasizing that genuine connections drive sales and community. Katy provides practical examples of transforming standard content into more relatable and authentic posts, encouraging listeners to embrace their true selves in their marketing efforts.

💡 Episode Highlights & Time Stamps:

0:44 New Year Reflections and Podcast Growth

3:22 The Power of Vulnerability in Storytelling

6:30 Authenticity in Social Media Trends

8:55 Transforming Content: From Tips to Vulnerable Shares

10:56 Examples of Vulnerable Sharing in Direct Sales

16:56 Building Trust Through Authenticity

23:43 Closing Thoughts on Vulnerability and Connection

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min

Sign Up for 6 Month Private Mentorship:

https://services.katyursta.com/offers/3egc2Joo/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

3 spots now open f or private mentorship in 2026!

https://services.katyursta.com/offers/DBXdm7GL/checkout

🎙️ Episode Summary:

In part 1 of the 4 episode series of the Direct Sales Done Right podcast, Katy Ursta discusses the resurgence of human connection and why it's putting social media managers out of business. She shared current cited trends for 2026, highlighting the shift from polished content to relatable, genuine interactions. Katy provides actionable strategies for building community through social media, encouraging listeners to engage authentically and create spaces for real conversations. The episode serves as a guide for those looking to enhance their social media presence while fostering meaningful connections.

💡 Episode Highlights & Time Stamps:

0:44 The Comeback of Human Connection in Social Media

5:16 Trends Shaping Social Media in 2026

9:15 Creating Interactive and Engaging Content

14:18 The Power of Authentic Sharing

19:12 Building Community Through Engagement

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In this episode, Katy Ursta reflects on the challenges of 2025 and embraces the opportunities of 2026, the Year of the Horse. She encourages listeners to engage in self-reflection through 9 thought-provoking questions that focus on personal growth, energy management, and building connections. Katy emphasizes the importance of honesty and courage in moving forward and shares her excitement for the upcoming year.

💡 Episode Highlights & Time Stamps:

0:44 Embracing 2026: A Year of Momentum

3:06 Reflecting on 2025: Lessons Learned

5:49 Nine Questions for Personal Growth

10:06 Becoming Your Best Self in 2026

14:30 Looking Ahead: Growth and Joy in 2026

📌 Resources & Links Mentioned:

Interested in a private mentorship with Katy in 2026?

Book a Discovery Call: https://calendly.com/katyursta-info/30min

Sign Up for a 6 Month Private Mentorship: https://services.katyursta.com/offers/DBXdm7GL/checkout

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.