🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta and Amber Olson Rourke discuss the evolving landscape of direct sales and network marketing. They explore the importance of trust in the industry, the shifts in consumer behavior, and the need for companies to adapt to these changes. Amber shares her experiences as a leader in the direct sales space, including the challenges faced during a lengthy legal battle with the FTC, and emphasizes the significance of integrity and perseverance in business. The conversation also highlights key factors to consider when evaluating direct sales companies, including red flags and green flags that can guide potential distributors in making informed decisions.

Amber Olson Rourke is a visionary leader and the Co-founder and Co-CEO of Neora, where she played a pivotal role in scaling the company to over $2 billion in sales, including $100 million in its first year—earning the Bravo Growth Award from Direct Selling News. Her strategic vision and leadership propelled Neora to the #1 spot on Inc. 500’s list of America’s fastest-growing private companies.

💡 Episode Highlights & Time Stamps:

2:15 Introduction to Amber Olson Rourke and Neora

4:24 Amber’s Background and Family Life

11:31 Shifts in the Network Marketing Industry

17:30 Choosing the Right Company in Direct Sales

22:37 State of the Union: Industry Insights

27:15 The Seven-Year Battle with the FTC

34:15 Faith and Leadership During Challenges

38:21 Red Flags and Green Flags in Direct Sales

📌 Resources & Links Mentioned:

State of the Union: Direct Sales Industry Video: https://ltl.is/2bzqkts84

Follow Amber Olson Rourke @theamberrourke

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.

🎙️ Episode Summary:

In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the challenges of follow-ups in a trust recession, emphasizing the importance of building relationships rather than focusing solely on sales. She shares personal anecdotes and practical strategies for effective follow-ups, including context-based, value-based, and relationship-based approaches. Katy encourages listeners to reframe their mindset around follow-ups, viewing them as opportunities to serve, rather than transactions. She also addresses the common issue of ghosting and emphasizes the importance of tracking leads and maintaining a positive energy in sales conversations.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Trust Recession in Sales

3:48 The Importance of Follow-Ups

6:28 Reframing Follow-Up Messaging

11:43 Types of Follow-Ups: Context, Value, and Relationship

20:05 Handling Ghosting and Non-Responses

23:23 Energy and Mindset in Follow-Ups

📌 Resources & Links Mentioned:

• Free Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

🎙️ Episode Summary:

In the final part of the Direct Sales Done Right Podcast's series on 2026 Social Media Trends (that aren’t lame), Katy Ursta discusses the evolving landscape of social media and the importance of understanding the current trust recession. She emphasizes the need for brands to build community, simplify communication, and foster a sense of optimism to connect with consumers effectively. The conversation highlights strategies for enhancing brand trust and engagement, particularly in the context of direct sales, as we navigate 2026.

💡 Episode Highlights & Time Stamps:

0:44 Introduction to Social Media Trends

2:25 Understanding the Trust Recession

9:24 Building Community in a Trust Recession

16:10 Simplifying Your Message

19:30 Anchored Optimism and User Experience

22:47 The Future of Trust in Direct Sales

📌 Resources & Links Mentioned:

Get your personal Health Blueprint (use code KATY for $250 off at checkout!): https://shop.vitalityhealthmatrix.com/products/personalized-health-blueprint-quest-labs-included?ref=KATYURSTA

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://services.katyursta.com/rerise

📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out.