Your next growth engine isn’t a moonshot, it’s hidden in the assets you already own. In this episode of Digital Pulse, we explore how mature organizations can innovate without dismantling the trust and stability they’ve built over decades.

Discover the Innovation Pillars Framework and why Pillar 2—Strategic Adaptation is the sweet spot for incumbents. Learn how leaders can recombine proven technologies, retain IP, and strengthen product management to escape the commoditization trap. From Nintendo’s Game Boy strategy to Amazon’s AWS pivot, history shows that lateral thinking beats chasing bleeding-edge tech.

Listen now to discover how pragmatic reinvention can turn operational excellence into scalable growth.

This episode is co-written by Mathieu Verbaere, Head of Architecture at ELCA.

Episode Highlights:

00:25 – Why established organisations struggle to reinvent themselves?

01:03 – The Three Pillars Framework: Balancing your "Cash Engine" with radical R&D.

05:24 – Escaping the IP Trap: Moving from service-based labor to owning branded assets.

09:21 – Setting the right KPIs and budgets for Pillar 2 growth.

10:54 – Solving modern problems with mature tech and the Game Boy strategy.

15:20 – How AI and Blockchain automate and secure your intellectual property?

20:12 – Shifting from a "spec-delivery" to a "product-owner" mindset.

28:04 – How traditional firms use unique data to beat platform giants.

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube

From Tool To Teammate: The AI-Persona Mindset

Drowning in AI hype? Here’s the breakthrough: stop treating AI like a disposable tool and start managing it as a trusted colleague. This episode introduces the AI-Persona Mindset, a practical framework that transforms everyday AI tools into specialized teammates with defined roles, context, and continuity. We unpack why this shift matters now amid security concerns, organizational inertia, and the limitations of “think, prompt, edit” and show how leaders can unlock immediate ROI without waiting for futuristic agents. You’ll learn the seven-step persona lifecycle, discover real-world examples like AI executive assistants and chief editors, and explore secure workflows that scale safely. Listen now to discover how to build your first AI colleague and future-proof your team.

Episode highlights:

01:52 – Why you should stop treating AI as a disposable utility and start managing it as a specialized colleague.

03:43 – A guide to secure environments like own tenant chat and on-prem LLMs that keep your information private.

06:10 – How to avoid the mental traps like tool-first thinking or waiting for agent hype—that cause organizational paralysis.

08:14 – Moving past the old "Think-Prompt-Edit" cycle that leads to inconsistent and unreliable results.

11:08 – How giving your AI a specific, narrow role creates boundaries and sets clear expectations for better output.

14:49 – A step-by-step onboarding process to give your AI persona the business context and history it needs to succeed.

18:56 – Meet "Watson" and "Sally"— practical examples of AI personas that can save leaders hours of cognitive labor every week

24:55 – A clever two-step trick to use powerful AI models without ever risking a data leak.

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube

Digital-native ticketing is here and it’s changing everything.

Forget PDFs and QR codes. By 2030, tickets will become smart, secure digital credentials that unlock new value before, during, and after events. In this episode, we explore why this shift matters now, how it transforms fan engagement, and the technologies making it possible from AI personalization to blockchain authenticity. Discover the three horizons of change: fan-first access, real-time interaction, and post-event collectibles. Plus, learn what this means for organizers, resellers, and the future of live experiences.

Listen now to understand why the ticket of tomorrow isn’t just a pass, it’s identity, loyalty, and proof of presence.

Episode highlights:

00:25 – Why ticketing needs a rethink and what’s coming

03:15 – What’s broken today: PDFs, fraud, lost ownership, and ESG issues

07:44 – The 2030 vision: Digital-native tickets and blockchain security

10:24 – The fan journey reimagined: Before, during, and after the event

17:42 – The new infrastructure: APIs, privacy tech, and interoperability

21:20 – AI’s new role: From scalper weapon to fan concierge

22:54 – Market shake-up and big picture: Programmable keys and industry disruption

Links:

ELCA website

ELCA on LinkedIn

Digital Pulse newsletter on LinkedIn

Rafa Jimenez on LinkedIn

ELCA on YouTube