Épisodes

  • Bill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain Names

    Bill Hartzer & Brian Harnish Talk SEO, AI, Link Building & Domain Names
    Feb 18 2025
    Join Bill Hartzer & Brian Harnish as they discuss SEO trends, AI in content creation, entity analysis, and the evolution of link building. Learn strategies for optimizing content, leveraging AI, and protecting your brand in the ever-changing digital landscape.

    In our discussion, we cover a wide-ranging discussion on the evolution of search engine optimization (SEO) over the years, from the early days of keyword density and link building to the modern focus on topical relevance and quality content.

    The key points include:





    • The shift from optimizing for individual keywords to creating content that comprehensively covers a topic and matches what competitors are discussing.
    • The importance of conducting entity and competitor analysis to understand what content and topics need to be covered on a page.
    • The diminishing role of traditional link building in favor of earning high-quality links through great content and relationships.
    • Strategies for addressing new or emerging topics with limited prior search data, such as using AI assistants to generate content outlines.
    • The risks of using expired domains or scraping content, and the value of protecting one's brand by blocking domain name variations.
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    59 min
  • Accidental SEO Manager: Interview With Author Ash Nallawalla

    Accidental SEO Manager: Interview With Author Ash Nallawalla
    Aug 15 2022
    In this episode of the Digital Marketing with Bill Hartzer, Bill Hartzer speaks with Ash Nallawalla, the author if the Accidental SEO Manager book.

    Accidental SEO Manager is the first book in a series written for search engine optimization (SEO) managers and the C-suite. It gives them a high-level view of the subject and offers tips on how to hire and manage in-house and remote SEO teams, find the best SEO consultants and agencies, and get the best outcomes for online success. It covers the nuances of keywords versus entities, types of content, the relevance of links and rankings, managing online reputation, and finally, the SEO strategy process.

    The Accidental SEO Manager is available now on Amazon and Amazon Kindle.
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    34 min
  • Google Search Console Updates and Issues, In-Person Search Conferences, 4 Stages of Search, CMS, and Domain Name Research

    Google Search Console Updates and Issues, In-Person Search Conferences, 4 Stages of Search, CMS, and Domain Name Research
    Aug 11 2022
    In this episode of the digital marketing with Bill Hartzer podcast, Bill Hartzer talks about Google search console updates and issues, in person search conferences, the four stages of search which include crawling rendering indexing and ranking and how you verify each stage. he also talks about his upcoming research and review of various sectors including duda.co, Wix, Shopify, and word press. He also talked about a few domain name rooms in clubhouse and the hot topics of crawling indexing ranking based on TLDs.
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    25 min
  • People Also Ask, FAQPage Schema, Augmented Reality in Search Results, Fixing Tech SEO Issues

    People Also Ask, FAQPage Schema, Augmented Reality in Search Results, Fixing Tech SEO Issues
    Aug 4 2022
    In this episode, Bill Hartzer talks about the People Also Ask feature in Google search, and how you should be using FAQPage Schema on your pages where there are FAQs. He also gets into Augmented Reality in search, and how e-commerce retailers can take advantage of having their AR images showing up in the search engine results. There's a new Google Tag to add to your site, and the Facebook live shopping feature is going away October 1, 2022. Bill talks about diagnosing some technical SEO issues related to redirects and 404 errors on a website, as well as how to fix those issues quickly. He has a domain name update, as well as an email spam update, as well.
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    26 min
  • Google Search Console Report, HTTPs, Schema Markup, Stolen Domains, DNS, and SpamHero

    Google Search Console Report, HTTPs, Schema Markup, Stolen Domains, DNS, and SpamHero
    Jul 14 2022
    In this episode, Bill Hartzer talks about the Google Search Console report by Patrick Stop of ahrefs about hidden search terms in Google Search Console which is concerning. Bill then talks about how even Google Analytics data is not factual and an actual representation of traffic to your site. Google My Business app is no longer available, and what you should do now that it's been removed. Is linking to http URLs a bad thing? Bill Hartzer tells you what John Mueller of Google says about it, and if it will hurt rankings or not. Bill talks about a stolen domain name case that is odd, but also concerning. There's an odd issue with DNS entries disappearing completely, and he updates us on his quest for a spam-free inbox: Spamhero is the hero this week.
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    34 min
  • Google Algo Updates, Internal Search Pages, Finding Content Ideas, and Email Spam Tools

    Google Algo Updates, Internal Search Pages, Finding Content Ideas, and Email Spam Tools
    Jul 7 2022
    In this episode, Bill Hartzer talks about the recent Google algorithm updates, and whether or not internal search engine pages should be allowed to get crawled and indexed by Google purposely. He also talks about how Google appears to be cracking down on marking up 3rd party reviews on your site with schema markup code or structured data. Bill talks about finding content ideas and how he goes about finding new content ideas for your website or blog. He gives a domain name update about a stolen domain name case he's been working on for over a year, as well as the fact that he's been testing out various tools for dealing with email spam. He then share a tip about dealing with email spam that bypasses email filters.
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    28 min
  • Google Algo Update, Facebook Internet Tracking Settlement, Canonical Tags, Quick Rankings

    Google Algo Update, Facebook Internet Tracking Settlement, Canonical Tags, Quick Rankings
    Jun 30 2022
    In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer talks about another Google algorithm update, and Alan Kent from Google sharing 8 e-commerce SEO tips in a video. Google will index a page that is under 15mb in size, and Bill Hartzer talks about pages with a lot of words and ranking them. He then goes on to talk about injecting canonical tags using JavaScript and how that could potentially be an issue or cause problems.

    The Facebook Internet Tracking Settlement is again mentioned, and Bill Hartzer provides an update on the rankings and how he's created a video that's ranking well for that trending keyword phrase. He goes on to talk about other opportunities for ranking a page or ranking content quickly, and how to get into Google News. Should SEOs know the difference between crawling, indexing, and ranking? Bill Hartzer lets you know his view on that. Then, finally, he talks about an example site with over 1,000 unique domains linking to the site, but the Trust Flow is abnormally low. Listed to the podcast to get his take on why this site has so many good links but the TF is low and the site's having ranking problems.
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    26 min
  • Facebook Internet Tracking Settlement, Ranking Update, HTTP orphaned pages, Google Reevaluating Pages

    Facebook Internet Tracking Settlement, Ranking Update, HTTP orphaned pages, Google Reevaluating Pages
    Jun 23 2022
    In this episode, Bill Hartzer talks about the Facebook Internet Tracking Settlement and how you can take advantage of breaking news in your industry. Also, he talks about HTTP orphaned pages, and how Google re-evaluates web pages.
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    26 min