Most people see the brand now. But how did it actually start?

In this episode, we sit down with Molly Goddard from Desmond & Dempsey to unpack the real journey behind building a luxury loungewear brand.

From failing uni to launching a business, Molly shares what those early months actually looked like and how they turned uncertainty into momentum.

We cover:

• The reality of starting from scratch

• When the brand started to click

• Building a distinctive brand world around slow living

• The move from online to in-store

• Lessons learned the hard way

• What’s next for the brand

Timestamps:

00:00 Intro

02:15 The origin story

08:40 Early struggles

15:10 First big breakthrough

22:30 Building the brand world

30:45 Hiring & team growth

38:20 Lessons learned

45:00 Future opportunities

#MarketingPodcast #BrandBuilding #D2C #FounderStory #Ecommerce

What does it take to go from CMO to founder?

In this episode, Andrew Higgins shares the journey behind building Parsnipp — from the initial idea through to launching in one of the most exciting areas of marketing today.

We explore how AI search is evolving, what it means for brands, and why this shift presents a huge opportunity for marketers willing to adapt early.

Learn more about Parsnipp here: https://parsnipp.com/

In this episode:

The journey from CMO to founder

The story behind Parsnipp (and its name)

What GEO is and why it matters

How AI search is changing marketing

The evolution of SEO

Lessons from building in a new space

What marketers should focus on in 2026

🎧 Listen now:

Youtube:

Apple:

Fiver: https://fiverr.partnerlinks.io/3ci0r5r179mi

Quillbot: https://try.quillbot.com/4hew88esymv8

Trainual: https://start.trainual.com/aecgw0yogmw7

#founder #cmo #marketingpodcast #marketing #AISearch #AI #GEO #SEO

Most businesses don’t have a marketing problem.

They have an agency selection problem.

We’ve seen it too many times: brands overpaying, underwhelmed when they can't align, and stuck in partnerships that never deliver.

In this episode, we unpack what actually makes a great agency relationship work:

• Transparency in pricing and expectations (Jack)

• Strong communication and knowing when to go in-house (Ellie)

• Culture, case studies, and team health (Sarah)

We also flip the lens, what agencies themselves need to fix if they want to survive in 2026.

Because the best results don’t come from hiring the biggest name… they come from hiring the right fit.

🎧 Listen here:

#marketingleadership #digitalmarketing #agencygrowth #marketingstrategy #careerdevelopment