Do you really have to dance on Instagram to grow a successful wedding business?

In this episode, I’m giving you full permission to step off the content hamster wheel and rethink what marketing actually means, especially if you’re a wedding pro who craves visibility without performing for the algorithm. I take you back to how I built my business before social media ruled everything and break down what actually moves the needle: being clear, consistent, memorable, and deeply connected. We talk about why virality isn’t the goal, how visibility can look quiet and strategic, and why you don’t need to show up everywhere to grow sustainably.

Topics Covered in this Episode:

• Why visibility has nothing to do with going viral
• The marketing mistake that quietly burns out most wedding pros
• How to become findable and memorable without daily posting

If you’re tired of forcing yourself into marketing tactics that don’t fit, this episode will help you build a plan that feels aligned, effective, and sustainable.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit: https://bit.ly/OperationalAudit

Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Most wedding pros believe the client journey wraps up when the event is over, but in this episode, I’m breaking down why that mindset is leaving referrals, trust, and long-term growth on the table. I walk you through the entire client journey—from the very first website click and inquiry email, all the way to post-wedding follow-ups, reviews, and referrals that can fuel your business for years. We talk about why client experience is the marketing you don’t have to pay for, and how intentional touchpoints can set you apart in an increasingly saturated market.

I also share real, behind-the-scenes examples from my years as a planner—what actually worked, what I systemized, and how small but thoughtful moments created massive loyalty. From pre-booking communication and onboarding to gifting, check-ins, and offboarding, this episode is about designing a client experience that builds confidence, eases stress, and keeps you top of mind long after the wedding is over. If you’ve ever wondered where the gaps might be in your process—or why past clients aren’t sending referrals—this conversation will help you see your business through a completely new lens.

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit

Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/

Have you ever stopped mid-week and asked yourself, “Am I running a business… or quietly building a burnout factory?”

In this episode, I’m pulling back the curtain on the real reason so many wedding pros end up exhausted, resentful, and constantly “on”—and why it has far less to do with workload and far more to do with the systems (or lack of systems) holding your business together. I share my own behind-the-scenes stories of overworking, blurred boundaries, and the moments that made me realize something had to change.

Topics covered in this episode include:

• The subtle habit that reveals you're “always on” without realizing it
• Why repeating the same tasks is silently draining your time and energy
• A key mindset shift that stops reactive chaos in its tracks
• The surprising boundary most wedding pros forget to set—and why it matters
• How to identify your personal “how I work best” blueprint
• The overlooked system that frees up your brain more than any app

I would love to connect on Facebook: https://www.facebook.com/JenTaylorConsulting/ & Instagram: https://www.instagram.com/jentaylorconsulting/!

Resources Mentioned:

Book a Free Business Audit

Show notes available at:

https://jentaylorconsulting.com/design-your-wedding-business-podcast/