On this episode, Tobi meets Julika Franke for a coaching demo that starts as brand positioning and quickly turns into imposter syndrome coaching around stepping into a coach‑trainer role. Julika usually uses her Business Hub approach to map roles, goals, and visibility, revealing to come up with clear positioning and a crisp mission. In Tobi's example they find a way to fit all his hats under the vision statement of metaFox: "A world embracing emotional intelligence".

Key Learnings:

• How a vision statement can serve as north star and unify different roles.
• How Julika defines a founder‑level role map (visionary, product developer, ambassador, trainer).
• How this kind of positioning work can be an alternative to mindset coaching for overcoming imposter syndrome.

Resources:

• Julika Franke's Website: https://julika-franke.de/
• Julika Franke's LinkedIn: https://www.linkedin.com/in/julika-franke/
• Find your Coaching Tool: https://metaFox.eu
• Try the metaFox Strengths Discovery: https://strengths-discovery.com
• Connect with Tobi on LinkedIn: https://linkedin.com/in/tobiasweghorn

Episode Chapters:

00:00 Opening: Emotional Intelligence And Identity Friction

01:00 Coaching Demo Setup: From Positioning To Imposter Syndrome

03:00 The Business Hub: Structuring Brand Positioning

06:00 Meta Fox Inner Journey And Tools For Emotional Intelligence Coaching

12:00 Training Roots: MBTI And Early Facilitation

15:00 Naming The Imposter Syndrome Coaching Challenge

18:00 Mission, Roles, And Personal Branding For Coaches

25:00 Two Worlds Collide: Engineering Vs Coaching Identity

35:00 From Clarity To Market: Positioning, Offer, And Visibility

41:00 Rethinking The Coaching Industry And Value Focus