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Delegate Marketing Like a Pro: Build a Self-Running Team

Delegate Marketing Like a Pro: Build a Self-Running Team

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Struggling to do everything yourself? In this episode of The Marketer’s Cookbook, we sit down with Coach Felicia (Founder & Principal Coach, Business Multiplier) to show you how to delegate marketing without losing your voice — so your team runs the engine while you steer the ship. 🚢

What you’ll learn:
•⁠ ⁠The 4Fs framework to scale without burnout: Foundation → Feeding → Flourish → Future
•⁠ ⁠Who to hire (and when): part-time, full-time, or agency — and how to combine them smartly
•⁠ ⁠The VMC hiring filter: Values, Mindset, Competency (and why culture beats tools)
•⁠ ⁠Group interviews + competency tasks that reveal how candidates think
•⁠ ⁠Tools vs culture: why half your team ignores project software — and how to fix it
•⁠ ⁠Setting meaningful KPIs and 90-day execution cycles for real results
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