Couverture de Defining Your Why in Business and Why It Matters - Ep. 1

Defining Your Why in Business and Why It Matters - Ep. 1

Defining Your Why in Business and Why It Matters - Ep. 1

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If you’re dreaming about starting a business or you’ve already started and you’re knee-deep in the busywork, today we get clear. Because when you know exactly why you’re doing this, decisions stop feeling like guesswork and start feeling like a plan.

Your why is more than a motivational poster. Knowing your why is a decision tool. When you clearly define why you are starting your business, it becomes a simple set of filters when we have to make decisions about our workload or our investments or our systems: Does this move me toward my version of success? Does it fit my life? Is it worth it at this stage of my business?

Today, I’ll help you put that that set of filters onto paper so you can have a simple north star you can point to every time a choice feels kind of murky.


If you want a steady place to learn and connect with other small business owners without the noise of social media, I invite you to check out The Growth Table Small Business Collective. You’ll get monthly workshops, practical templates, and a supportive community of solopreneurs and microbusiness owners, including me, to help when you need it. You can check it out at GrowthTableSBC.com.

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