Épisodes

  • Billion Dollar Founder WARNS: AGI is Here and Will Replace 89% of Humans
    Sep 2 2026

    Watch the full episode here: https://youtu.be/IqN1Dd9qWDM

    BECOME A SPONSOR:

    Email: will@decodedgenius.com

    CONNECT WITH BEN CERA

    Website: https://polsia.com/
    YouTube: https://www.youtube.com/@bencera-aislop
    LinkedIn: https://www.linkedin.com/in/benbroca/
    X: https://x.com/Bencera

    FOLLOW DECODED GENIUS

    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON

    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    WHAT WE DECODED

    → How Ben built a one-person AI company valued at $250 million
    → Why failure, solitude, and climbing Mount Fuji shaped his approach to entrepreneurship
    → How autonomous workflows can launch companies for $200—and where human judgment remains essential
    → What launch week, first customers, and overnight bugs taught Ben about self-healing AI
    → Why building in public, founder-led growth, and human taste matter more as AI content multiplies
    → Where autonomous agents break down—and what superintelligence could mean for founders and the future of work
    → How Polsia’s unit economics changed when agents went rogue and its AI bill approached $1 million
    → Why Ben remains committed to staying solo after raising $30 million—and the personal cost of that obsession

    CHAPTERS

    00:00:40 One-Person Companies, Founder AI & a $250 Million Valuation
    00:15:59 Mount Fuji, Founder Resilience & Going Solo
    00:36:27 $200 Startups, Autonomous Workflows & Human Judgment
    00:51:55 Launch Week, First Customers & Self-Healing AI
    01:03:00 Building in Public, Founder-Led Growth & Human Taste
    01:13:25 Agent Limits, Superintelligence & the Future of Work
    01:34:28 Overnight Bugs, Unit Economics & Rogue Agents
    01:50:37 Staying Solo, Raising $30 Million & the Cost of Obsession

    #DecodedGenius #BenCera #Polsia #ArtificialIntelligence #SoloFounder

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    2 h et 2 min
  • Branding Genius WARNING: AI Will Make Most Creatives Obsolete!
    Aug 26 2026

    Watch the full episode: https://youtu.be/SoJs42Yt9V4

    BECOME A SPONSOR
    Email: will@decodedgenius.com

    CONNECT WITH CHRIS
    Website: https://thefutur.com/
    YouTube: https://www.youtube.com/thefuturishere
    LinkedIn: https://www.linkedin.com/in/thechrisdo/
    Instagram: https://www.instagram.com/thechrisdo/

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    WHAT WE DECODED
    → What separates timeless logo design from decoration—and why great marks communicate a feeling instead of literally depicting a service
    → Why resentment toward client work is often a pricing problem, and how asking for more creates a cycle of confidence
    → Why the discovery call wins the deal long before the proposal—and how strong questions turn an audition into an audit
    → How differentiation and necessary friction can make you the prize, protect the relationship, and help you win as the highest bidder
    → Why Chris walked away from Blind’s client work to scale The Futur—and why low expenses and owned assets are foundational to real wealth
    → Why hourly billing commoditizes expertise—and how creatives can use AI to increase leverage, charge for judgment, and avoid obsolescence

    CHAPTERS
    00:00:38 Logos, Typography & the Trained Eye
    00:07:16 Pricing, Confidence & the Extra Zero
    00:22:48 Proposals, Discovery Calls & Becoming the Prize
    00:40:39 Highest Bids, Necessary Friction & Timeless Thinking
    00:58:20 Blind, The Futur & Building Real Wealth
    01:10:38 Hourly Billing, Karmic Equity & the Authenticity Test
    01:18:36 AI, Creative Obsolescence & Embracing Change
    01:26:35 Teaching, Self-Belief & the Champion’s Mindset

    #DecodedGenius #ChrisDo #TheFutur #CreativeEntrepreneurship #BrandStrategy

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    1 h et 42 min
  • Ghostwriting Expert: AI Gets Me 100x The Output With 1 Prompt
    Aug 19 2026

    Watch the full episode here: https://youtu.be/p-rCz9r4ego


    BECOME A SPONSOR:
    Email: will@decodedgenius.com

    CONNECT WITH NICOLAS COLE:
    Website: https://www.nicolascole.com/
    LinkedIn: https://www.linkedin.com/in/nicolascole
    YouTube: https://www.youtube.com/channel/UCeoMQWq1-dAPave3ythD8MQ
    Instagram: https://www.instagram.com/nicolascole77
    X: https://x.com/Nicolascole77

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    WHAT WE DECODED
    → How Nicolas turned free work and ghostwriting into a multimillion-dollar writing business
    → Why valuable skills and productized services can generate revenue faster than products
    → What World of Warcraft and Quora taught him about mastery, consistency, and standing out
    → Why going viral matters less than building a library of ideas that compounds over time
    → How scaling Digital Press too quickly turned his business from a castle into a prison
    → Why AI rewards skilled creators—and how detailed prompts can turn expertise into leverage
    → What personal brands can learn about clear thinking, category ownership, and reputation

    CHAPTERS
    00:00:39 Ghostwriting, Writing Businesses & AI Leverage
    00:17:11 Gaming, Quora & the Discipline of Mastery
    00:25:55 Virality, Digital Products & Personal Branding
    00:36:01 Hooks, Platforms & Compounding Content
    00:47:30 Inc., Independence & the First Ghostwriting Client
    01:05:38 Scaling, Burnout & Rebuilding the Business
    01:17:42 AI, Blogging & the Future of Writing
    01:37:17 Skills, Shortcuts & Owning Your Category

    #DecodedGenius #NicolasCole #Writing #PersonalBranding #ArtificialIntelligence

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    1 h et 46 min
  • Mafia Boss: Made $10 Million A Week Breaking The Law (How He Did It)
    Aug 12 2026

    Watch the full episode here: https://youtu.be/R125VgykGII

    BECOME A SPONSOR:
    Email: will@decodedgenius.com

    CONNECT WITH MICHAEL FRANZESE
    Website: https://michaelfranzese.com/
    YouTube: https://www.youtube.com/@michaelfranzese
    Instagram: https://www.instagram.com/michaelfranzese_/
    X: https://x.com/MichaelFranzese
    Franzese Wine: https://franzesewine.com/
    Michael’s Books: https://www.amazon.com/stores/author/B001KIXYD6

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    WHAT WE DECODED
    → How Michael’s gasoline operation generated millions of dollars every week
    → What growing up as Sonny Franzese’s son taught him about loyalty and authority
    → Why he chose to enter the Mafia—and the destruction that decision caused
    → His response to murder allegations and the role of government informants
    → How love, prison, and faith gave him a path out of organized crime
    → What entrepreneurs can learn about leadership, responsibility, and redemption

    CHAPTERS
    00:00:37 Wealth, Power & the Gasoline Empire
    00:16:20 Brooklyn, Family & Growing Up Franzese
    00:26:15 Loyalty, Ambition & Entering the Mafia
    00:41:10 Murder Allegations, Informants & Mafia Justice
    01:03:42 Love, Marriage & Walking Away
    01:16:39 Prison, Faith & Finding Purpose
    01:24:45 Business, Leadership & Personal Responsibility
    01:30:00 Redemption, Regret & Legacy

    #DecodedGenius #MichaelFranzese #Mafia #OrganizedCrime #Redemption

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    1 h et 39 min
  • Branding Scientist: Most Brands Suck and Here’s Why
    Aug 5 2026

    Watch the full episode here: https://youtu.be/MJYqeLnem1c

    BECOME A SPONSOR:
    Email: will@decodedgenius.com

    CONNECT WITH CALEB
    Website: https://calebralston.com/
    YouTube: https://www.youtube.com/user/CalebRalston
    LinkedIn: https://www.linkedin.com/in/calebralston
    Instagram: https://www.instagram.com/calebralston/

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    WHAT WE DECODED
    → Why packaging and viewer retention can matter more than production quality
    → How generic advice and copied content make a personal brand invisible
    → The systems behind scaling Gary Vee, Alex Hormozi, and Leila Hormozi
    → How to become more authentic and compelling on camera
    → Why chasing virality can destroy audience trust
    → When to increase content volume, hire a team, and redefine success

    CHAPTERS
    00:00:33 Channel Audits, Packaging & Viewer Retention
    00:19:44 Originality, Focus & Intentional Brand Building
    00:28:21 Gary Vee, Alex Hormozi & Scaling Content Systems
    00:40:30 Personality, Authenticity & Human Connection
    00:50:21 Virality, Trust & Audience-First Growth
    01:07:28 Volume, Experimentation & Creative Differentiation
    01:20:36 Followers, Revenue & Defining the Right Goal
    01:28:03 Hiring, Content Teams & Scaling a Personal Brand

    #DecodedGenius #CalebRalston #PersonalBranding #ContentStrategy #Marketing

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    1 h et 42 min
  • Former CIA Agent: America is going to get worse (2030 predictions)
    Jul 29 2026

    Watch the full episode here: https://youtu.be/RQ0OOeHH6xs

    What can a former CIA officer learn about you in a matter of minutes—and how much of what you believe about reading people is completely wrong?

    Andrew Bustamante is a former CIA intelligence officer who teaches people how to apply real-world espionage techniques to business and everyday life. He argues that rapid trust, active listening, and careful information gathering are far more powerful than the body-language tricks commonly associated with spies.

    In this episode of Decoded Genius, Andrew demonstrates how intelligence officers assess strangers, recruit assets, detect changes in behavior, and use silence to gather information. He also explores the moral gray zones of espionage, the forces driving political division and wealth inequality, and why he believes his family may eventually need to leave the United States.

    ABOUT THE GUEST
    Andrew Bustamante is a former CIA intelligence officer and educator who translates intelligence tradecraft into practical tools for business, communication, and life. After leaving the agency, he adapted the skills he learned in intelligence operations for the corporate world and began teaching them to a wider audience. With more than 800,000 subscribers, he has become one of the internet’s most prominent voices on espionage, human behavior, and global intelligence.

    WHAT WE DECODED
    → How intelligence officers assess strangers and build rapid trust
    → Why mirroring works—and how trained operatives use it without being obvious
    → How the CIA recruits, tests, and secretly vets potential officers
    → Why lie detection depends on behavioral baselines instead of isolated signals
    → How SADRAT and the 80/20 rule can improve business, relationships, and life
    → Why Andrew expects greater political division, economic pain, and shifts in global power

    CHAPTERS
    00:00:38 Surveillance, Tradecraft & Prevention
    00:05:19 Reading People, Rapid Trust & Mirroring
    00:12:25 CIA Recruitment, Loyalty & Secret Vetting
    00:22:26 Active Listening, Lie Detection & Spotting Spies
    00:41:34 SADRAT, the 80/20 Rule & Life After the CIA
    01:03:40 Moral Gray Zones, Moles & Global Operations
    01:33:17 Political Division, Wealth Inequality & Global Power
    01:48:03 Silence, Information Vetting & Leaving America

    CONNECT WITH ANDREW BUSTAMANTE
    EverydaySpy: https://everydayspy.com/
    YouTube: https://www.youtube.com/@Andrew-Bustamante
    LinkedIn: https://www.linkedin.com/in/andrew-bustamante-mba-89812a10b
    Instagram: https://www.instagram.com/everydayspy/
    Andrew’s Book (Shadow Cell): https://www.amazon.com/Red-Cell-Inside-Account-Americas-ebook/dp/B0CK8C5XD7

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    BECOME A SPONSOR:
    Email: will@decodedgenius.com

    #DecodedGenius #AndrewBustamante #CIA #Espionage #SpySkills

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    1 h et 55 min
  • Why Food Companies Want You to Stay Fat and Die (It Makes Them Money)
    Jul 22 2026

    Watch the full episode here: https://youtu.be/BhEsYJ6gEHY

    What if sugar isn't a treat, but a poison we've been trained to crave?

    Dr. Robert Lustig, a pediatric endocrinologist who spent decades treating childhood obesity, argues that sugar is a chronic toxin and that the food industry has known it all along.

    In this episode of Decoded Genius, Robert explains why a calorie is not a calorie, how fructose damages the body in four distinct ways, and why the difference between pleasure and happiness may be the key to understanding addiction.

    ABOUT THE GUEST
    Dr. Robert Lustig is Professor Emeritus of Pediatrics in the Division of Endocrinology at the University of California, San Francisco, and a neuroendocrinologist who spent decades treating childhood obesity. He reached a wide audience after his 2009 lecture "Sugar: The Bitter Truth," and has since become one of the most prominent public voices on the metabolic harms of sugar and ultra-processed food. He has authored more than 100 peer-reviewed articles and several books, including Fat Chance, The Hacking of the American Mind, and Metabolical.

    WHAT WE DECODED
    → Why a calorie is not a calorie, and what that changes
    → The four ways fructose harms the body, none of them about calories
    → The corporate playbook used to keep us eating sugar
    → The seven differences between pleasure and happiness
    → How leptin and insulin really drive obesity
    → Whether Ozempic and GLP-1 drugs are worth the cost

    CHAPTERS
    00:00:00 Introduction
    00:00:49 Are Diet Sodas Actually Safe?
    00:05:51 Why Sugar Is A Mitochondrial Toxin
    00:08:44 What We Got Wrong About Nutrition For 30 Years
    00:10:01 The Four Ways Fructose Harms Your Body
    00:13:14 Why "Eat Less, Move More" Doesn't Work
    00:16:49 Is Obesity Biologically Driven?
    00:25:28 Should Sugar Be Regulated Like Alcohol?
    00:30:43 The Corporate Playbook For Selling Sugar
    00:33:22 Pleasure vs Happiness: The Seven Differences
    00:45:03 Does A Sugar Tax Actually Work?
    00:54:37 Leptin, Insulin, And The Real Cause Of Obesity
    01:01:31 The "Health Foods" That Are Secretly Sugar
    01:03:24 What We Stripped Out Of Our Food
    01:10:21 Do Ozempic And GLP-1 Drugs Actually Work?
    01:19:44 How The Food Industry Brands Children For Life
    01:24:40 Your Fault Or Market Research? The Truth About Choice
    01:32:29 Re-Engineering Junk Food: The Kuwait Experiment
    01:39:19 Final Thoughts

    CONNECT WITH ROBERT
    Instagram: https://www.instagram.com/robertlustigmd
    Website: https://robertlustig.com

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    BECOME A SPONSOR:
    Email: will@decodedgenius.com

    #DecodedGenius #Sugar #MetabolicHealth #Nutrition #RobertLustig

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    1 h et 42 min
  • Everything Men Need To Know About Women (Full Master Class)
    Jul 15 2026

    Watch the full episode here: https://youtu.be/ttwNBYNb0u4

    What if women don't actually want what they say they want, and the rules of modern dating run on a logic almost no one says out loud?

    Dr. Orion Taraban is a clinical psychologist who argues that relationships are economic transactions, and that understanding the hidden laws of the sexual marketplace explains why dating feels broken for so many men and women today.

    In this episode of Decoded Genius, Orion explains why romantic relationships are at historic lows, what really drives attraction and keeps it alive, and why he believes that within five years, everyone's strongest competition for a partner will be AI.

    ABOUT THE GUEST
    Dr. Orion Taraban is a clinical psychologist in private practice and the creator of PsycHacks, a YouTube channel with over a million subscribers and more than 200 million views. Drawing on his clinical work, he applies evolutionary psychology and economic principles to dating, attraction, and modern relationships. He is the author of The Value of Others, which lays out his economic model of relationships and the dynamics of the sexual marketplace.

    WHAT WE DECODED
    → Why romantic relationships are at historic lows, and the economics behind it
    → The real difference between what attracts a partner and what keeps one
    → Why women are drawn to bad boys, and how any man can stand out
    → How sexual marketplace value shifts for men and women over time
    → What confidence, status, and game actually do in dating
    → Why AI may soon become everyone's biggest romantic competition

    CHAPTERS
    00:00:00 Introduction
    00:01:58 Toxic Masculinity, Reconsidered
    00:05:11 Why Romantic Relationships Are At Historic Lows
    00:11:32 Does Monogamy Still Make Sense?
    00:15:32 Why Women Are Drawn To Bad Boys
    00:19:29 How An Average Man Can Stand Out
    00:22:54 Why Men And Women Peak At Different Ages
    00:30:06 The Brutal Reality Of Being A Young Man
    00:33:21 Do Men Really Need Money To Attract Women?
    00:38:00 Getting Someone vs Keeping Them
    00:41:50 The Crisis Of Disillusionment
    00:44:49 What Happens When Someone Stops Loving Their Partner
    00:48:32 Does Body Count Matter?
    00:53:47 The Five Endgames For Women In The Sexual Marketplace
    01:03:15 Why Men Always "Pay" In Relationships
    01:11:33 Are Dating Apps Just A Numbers Game?
    01:14:30 How To Approach Women In Person
    01:25:21 What Creates Obsession In A Man
    01:33:36 How Porn And Social Media Changed Dating
    01:36:44 What It Really Means To Be A Man
    01:41:35 The Boss Test For Female Disrespect
    01:52:01 How To Get Over A Breakup
    02:00:01 The Dark Horse And The Ugly Duckling
    02:10:15 The Best Dating Advice For Men And Women
    02:15:35 Will AI Replace Real Relationships?

    CONNECT WITH ORION
    Instagram: https://www.instagram.com/orion.taraban
    YouTube: https://youtube.com/@psychacks
    Website: https://oriontarabanpsyd.com

    FOLLOW DECODED GENIUS
    Website: https://decodedgenius.com/
    Email updates: https://decodedgenius.com/subscribe/

    FOLLOW WILL CANNON
    Instagram: https://www.instagram.com/iamwillcannon/
    LinkedIn: https://www.linkedin.com/in/will-cannon/
    Website: https://iamwillcannon.com/

    BECOME A SPONSOR:
    Email: will@decodedgenius.com

    #DecodedGenius #OrionTaraban #Relationships #Dating #Psychology

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    2 h et 20 min