Watch the full episode: https://youtu.be/SoJs42Yt9V4
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Email: will@decodedgenius.com
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CONNECT WITH CHRIS
Website: https://thefutur.com/
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WHAT WE DECODED
→ What separates timeless logo design from decoration—and why great marks communicate a feeling instead of literally depicting a service
→ Why resentment toward client work is often a pricing problem, and how asking for more creates a cycle of confidence
→ Why the discovery call wins the deal long before the proposal—and how strong questions turn an audition into an audit
→ How differentiation and necessary friction can make you the prize, protect the relationship, and help you win as the highest bidder
→ Why Chris walked away from Blind’s client work to scale The Futur—and why low expenses and owned assets are foundational to real wealth
→ Why hourly billing commoditizes expertise—and how creatives can use AI to increase leverage, charge for judgment, and avoid obsolescence
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CHAPTERS
00:00:38 Logos, Typography & the Trained Eye
00:07:16 Pricing, Confidence & the Extra Zero
00:22:48 Proposals, Discovery Calls & Becoming the Prize
00:40:39 Highest Bids, Necessary Friction & Timeless Thinking
00:58:20 Blind, The Futur & Building Real Wealth
01:10:38 Hourly Billing, Karmic Equity & the Authenticity Test
01:18:36 AI, Creative Obsolescence & Embracing Change
01:26:35 Teaching, Self-Belief & the Champion’s Mindset
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#DecodedGenius #ChrisDo #TheFutur #CreativeEntrepreneurship #BrandStrategy

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