Jordan Adams is a dementia advocate, endurance runner, and one of the leading young voices raising awareness for dementia research. We talk about the moments that shaped their journey, from losing his mum and discovering he carries the same rare gene that could lead to dementia to raising hundreds of thousands of pounds through extreme endurance challenges and building a growing platform to drive change.

Jordan Adams shares practical insights on resilience, purpose, discipline, and living with uncertainty, and what it really takes to commit to something when the outcome isn’t guaranteed.

If you’re considering a leap, change of direction, or figuring out your next step, this conversation will leave you with practical lessons you can actually use!

I also want to say a HUGE thank you to Bob for backing If You Can. They supported my last adventure across Australia, and this project wouldn’t exist without that belief and trust. It means a lot to have partners who care about the journey, not just the outcome and I’m really proud to have them alongside me on this one.

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