De-constructing Employer Branding
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De-constructing Employer Branding
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In this episode I talk about ownership confusion – is employer branding an HR topic, marketing or PR topic? Who should manage employer brand and why, who has the resources to develop and execute EB strategy and how? What are all the pieces and work that should be done?
My goal is to empower you to be an employer branding expert, to confidently lead employer branding projects, strategy development and understand the tools which will drive successful execution and improve your company's employer brand.
Join in and let me clarify a few important concepts about managing your employer brand and how do all the pieces fit together and impact each other.
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