https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 163 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen your ideal client profile, segment the right buyer personas (from CTOs and MSP owners to ESG leaders and channel partners), and use hyper-local playbooks to generate qualified colocation, cloud, and infrastructure leads.

🚀 We walk through how today’s buyers self-educate through 83% of their journey, and how you can stay relevant by running education-first events (in-person, virtual, and on-demand) that position your team as trusted advisors instead of commoditized vendors.

🧠 You’ll also see how to enter new regional markets for data center cooling and services, evaluate conferences vs. hosting your own events, reduce price pressure, and build repeatable growth motions across data center operators, technology providers, construction, and sustainability-focused firms. 🌍🏗️💡

Ep. 163 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:46 Introducing Joshua Feinberg, CEO at DCSMI

3:04 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 62

5:04 How a leading colocation and hybrid cloud provider generates data center leads

27:01 How a colocation, cloud services, and network connectivity company generates demand

44:11 How to grow a data center cooling business in a new regional market

58:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

59:51 How a data center general contractor generates customers for future project scope

1:12:05 How a data center efficiency, reliability, and sustainability firm sells solutions and optimizes costs

1:25:08 How to grow a data center infrastructure and cloud solutions business

1:40:43 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:42:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloud #cloudservices #cloudsolutions #colocation #criticalfacilities #datacenter #datacenterconstruction #datacentergc #datacentercooling #datacenterefficiency #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentersustainability #datacenterreliability #dcsmi #digitalinfrastructure #edge #edgecomputing #hybridcloud #hyperscale #missioncritical #networkconnectivity

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 162 of the Data Center Go-to-Market Podcast, you’ll Joshua Feinberg talks with Yong Tan, Global Director of Sales for AI systems for data centers at Supermicro, about how the AI data center “gold rush” is reshaping careers, infrastructure design, and customer expectations

🚀 You’ll hear Yong’s journey from engineering and IT roles at EMC and Microsoft into leading AI data center sales, why the window to participate in the AI infrastructure boom may only be 12–18 months, how power density, liquid cooling, and GPU-driven architectures are changing data center strategy, and what early-career and mid-career professionals should be doing right now to stay relevant

📈 Yong also shares his favorite AI productivity tools, thoughts on modular data centers, ecosystem trends around Nvidia, and how advances like self-driving vehicles connect back to AI-ready data centers 🤖

Ep. 162 Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers of Supermicro | Data Center Go-to-Market Podcast

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast

0:59 Introducing Yong Tan, Global Director of Sales (US and Global Accounts) - AI Systems for Data Centers at Supermicro

1:29 Career Journey to AI Systems for Data Centers, Global Director of Sales at Supermicro

4:10 How Data Center Sales is Rapidly Changing: Hiring IT Professionals and Engineers Into Business Development

9:04 Advice on Entry-Level Data Center Jobs/Careers

14:34 Advice for Mid-Career Data Center Professionals Seeking New Opportunities

19:48 Biggest AI Data Center Challenges and Mistakes

25:47 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

26:23 Data Center Obsolescence Lifecycle and Real Estate-Centric Data Center Operators

28:37 Consolidating Data Center Ecosystem to Accelerate Time to Market: Space, Power, Location, and Cooling

34:17 Modular Data Centers with Integrated Solutions, Modular Data Center Construction, and Nvidia Ecosystem Portfolio Companies

36:40 Favorite Data Center Sales Productivity Tools

40:55 Future of AI Data Center Global Sales

48:45 Yong Tan (Connect with on LinkedIn) and Supermicro (Follow on LinkedIn and Website)

52:48 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#aidatacenter #aifactory #aiinfrastructure #aisystems #cloudcomputing #cloudservices #colocation #criticalfacilities #datacenterchallenges #datacentercooling #datacenterecosystem #datacenterengineers #datacentergtm #datacenterindustry #datacenterjobs #datacenterlifecycle #datacenterlocation #datacentermistakes #datacenteroperators #datacenterpower #datacenterre #datacenterrealestate #datacenters #datacentersales #datacentersolutions #datacenterspace #datacentertimetomarket #dcsmi #digitalinfrastructure #edge #edgecomputing #enterpriseit #gpu #hyperscale #itprofessionals #liquidcooling #missioncritical #modularconstruction #modulardatacenters #nvidia #nvidiaecosystem #salesleadership #supermicro

https://www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

In episode 161 of the Data Center Go-to-Market Podcast, you’ll learn how to build a sharper ideal client profile, pinpoint the right buyer personas, and use education-led marketing to grow data center businesses in operations, sustainability, power, infrastructure, design, energy monitoring, and wholesale

📈 You’ll see how to segment by geography, company size, and industry, structure persona-specific content and events, gain country-level traction with outbound and ads, and manage lengthy enterprise and wholesale sales cycles with email, webinars, and in-person sessions that position your team as true experts

🧠 From data center power consultancies to design and infrastructure management providers, you’ll get practical, repeatable GTM playbooks you can use to generate better leads, close more deals, and build long-term trust across complex buying committees 🤝

Ep. 161 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:22 Introducing Joshua Feinberg, CEO at DCSMI

2:14 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 61

3:46 How a data center operations and sustainability consulting firm personalizes its strategic insights

16:53 How a data center power consultancy grows its client base

29:48 How a data center infrastructure provider generates leads, establishes trust, and educates customers

43:50 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

44:54 How a global data center power management business gains country traction

56:39 How a data center design, energy monitoring, and infrastructure management business grows

1:08:41 How wholesale data centers can manage lengthy sales cycles

1:19:01 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:20:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

#cloudservices #colocation #criticalfacilities #datacenterconsulting #datacenterdesign #datacenterenergy #datacentergtm #datacenterindustry #datacenterinfrastructure #datacentermarketing #datacentermonitoring #datacenteroperations #datacenterpower #datacenters #datacentersales #datacentersolutions #datacentersustainability #dcim #dcsmi #digitalinfrastructure #edge #energymonitoring #hyperscale #missioncritical #wholesaledatacenter