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In episode 163 of the Data Center Go-to-Market Podcast, you’ll learn how to sharpen your ideal client profile, segment the right buyer personas (from CTOs and MSP owners to ESG leaders and channel partners), and use hyper-local playbooks to generate qualified colocation, cloud, and infrastructure leads.

🚀 We walk through how today’s buyers self-educate through 83% of their journey, and how you can stay relevant by running education-first events (in-person, virtual, and on-demand) that position your team as trusted advisors instead of commoditized vendors.

🧠 You’ll also see how to enter new regional markets for data center cooling and services, evaluate conferences vs. hosting your own events, reduce price pressure, and build repeatable growth motions across data center operators, technology providers, construction, and sustainability-focused firms. 🌍🏗️💡

Ep. 163 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:46 Introducing Joshua Feinberg, CEO at DCSMI

3:04 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 62

5:04 How a leading colocation and hybrid cloud provider generates data center leads

27:01 How a colocation, cloud services, and network connectivity company generates demand

44:11 How to grow a data center cooling business in a new regional market

58:42 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

59:51 How a data center general contractor generates customers for future project scope

1:12:05 How a data center efficiency, reliability, and sustainability firm sells solutions and optimizes costs

1:25:08 How to grow a data center infrastructure and cloud solutions business

1:40:43 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)

1:42:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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