Épisodes

  • The Go-To Affiliate Strategy That Helps The Little Guys Outperform The Big Dogs
    Aug 5 2025

    Affiliate promotions (where you promote someone else’s product to your list) can be one of the easiest, fastest, and most profitable launches you do.

    I’ve been on both sides – both promoting and having other people promote my launches – for literally decades now.

    And it’s no secret that I love these kinds of promotions.

    Done well – where you promote a proven offer that gets real results for your people – it’s a triple home run…

    1. You make a lot of sales, without having to do all the hard work of creating and launching a product.

    2. Your people get great results… so they love you for introducing them to the product.

    3. You build up great rapport and relationships with the people you help promote.

    Win win win.

    But… like anything… there’s a right and a wrong way to do these sorts of promotions.

    And doing them the right way makes an enormous difference…

    To the point where I’ve seen brand-new affiliates with tiny lists FAR outconvert established “gurus” with massive lists.

    And almost every year, I see at least one brand new partner who comes out of nowhere and lands one of the big sales prizes I offer for my launch.

    So what makes for a killer affiliate promotion?

    - - -

    Join the PLF Partner Team and promote the Launch Masterclass Aug 14 - 28, 2025 by going to https://productlaunchformula.com/affiliate

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    10 min
  • When Life Wallops You Do This - DTL Clip #38
    Jul 29 2025

    There are moments when life just wallops you – when all you can see is fear, overwhelm, and uncertainty.

    So let’s get into what you can do when that happens…

    Because there is a way through those moments. And it doesn’t involve looking for silver linings or pretending everything’s fine.

    I won’t pretend staying calm and grounded when the pressure is on is easy… because it’s not.

    But this clip from Dare to Launch will give you a few things you can do – practical, actionable steps you can take to lead yourself (and others) forward… even in the hardest moments.

    - - -

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    7 min
  • “Inspiration Overload,” Achieving More by Doing Less, and Moving Past Overthinking (with Pat Flynn)
    Jul 22 2025
    Pat Flynn didn’t set out to build a Pokémon brand with over 4 billion views and 3 million followers… He just wanted to learn how to use TikTok. So he created a simple experiment – he was going to post one video a day for 60 days. That’s when things kinda snowballed… What happened next is a crazy story, with a bunch of powerful lessons. And since Pat’s a good friend, I invited him onto the Dare to Launch podcast so he can share it with you. Pat’s name might ring a bell. He’s a successful entrepreneur many times over. But one of the things I like most about him is how he loves to learn and experiment. Take this new brand for example… Pat already had multiple successful businesses in wildly different niches (think everything from earning passive income to Pokémon)... But he wanted to learn how to get really, really good at TikTok. So he started another new business. This one was also in the Pokémon niche… but was exclusively focused on TikTok. And the wild thing is… he didn’t use ANY of his existing audience or platforms to help promote it. Because the goal, first and foremost, was LEARNING. This was a brand-new niche, audience, and channel for him – he had zero reputation, zero credibility, and zero followers. And that’s exactly how Pat liked it… He knew the best way to get good was to do this “from scratch.” (And to make doubly sure he wasn’t recognized, he never even showed his face in his videos.) Like anyone starting something new, Pat had to wade through that initial “sucky” phase – when everything feels hard, messy, and you don’t see any results… The first month was a struggle… His videos were getting a couple hundred views – nothing spectacular. And if he was only focused on metrics, he probably would have quit. But he wasn’t. And he didn’t… He was committed to his 60 day experiment. So he kept showing up and – on day 35… Boom – one of his videos blew up, hitting 750,000 views. The snowball started to pick up pace… His views and subscribers started ramping up… fast. And cool opportunities started coming his way: He was invited by the Detroit Lions to open Pokémon packs – on the field! He got to meet famous NBA and UFC fighters through his channel He started clocking up millions of views every single day – and bringing in five figures in ad revenue He launched Card Party – a live event for Pokémon collectors, creators, and fans. The last event attracted over 5,500 attendees… and sold out with $0 marketing. (It’s now so popular, he’s now doing TWO events a year.) He leveraged his Pokémon audience to generate 2,000 extra sales for his new book, land himself on the NYT bestseller list… and generate hundreds of social shares along the way … all from taking one daily action – uploading a simple video. This episode of Dare to Launch is a masterclass in what happens when you stop waiting and start doing… even when no one is watching. Pat breaks down why information and inspiration could be the thing holding you back… … and how just taking a small step in the right direction can have big results. (And yes, this works for non-Pokémon niches too! 🙂) - - - Get Pat Flynn's Book: https://www.Leanlearningbook.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/ - - - Hear more from Jeff Walker on… YouTube: http://www.youtube.com/@productlaunch Instagram: https://www.instagram.com/jeffwalkerco Threads: https://www.threads.net/@jeffwalkerco Got a question for us? Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!
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    1 h et 17 min
  • The Day My Business Was Stolen - DTL Clip #36
    Jul 15 2025

    What if you woke up tomorrow and your business was gone?

    And I’m not talking “you lost a big client” or a “big chunk of money” gone…

    I’m talking every client… every cent – your entire business. And not just gone… but stolen by one of the people you trusted most.

    Well, I can tell you how it feels… because it happened to me.

    One moment, I was earning more money than I could have dreamed of… the next, I’m answering an early morning phone call and hearing the words:

    “Jeff, it’s Mike. I’m taking the business…”

    I’d love to tell you that I quickly shrugged it off . But that’s not what happened.

    Still…I managed to turn what felt like a total gut punch into something even better.

    Here’s the full story

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    8 min
  • Two Keys to a Bulletproof Mindset (With Elliott Connie) - DTL #35
    Jul 8 2025

    We all have moments when our mental game slips a little.

    Maybe we feel stuck. Maybe we catch ourselves thinking, “Why me?”

    Thoughts like this might be natural… but that doesn’t make them any easier to live with.

    What we want is to snap ourselves out of a funk and get back on track. But how do we do that?

    To find out, I asked one of the most bulletproof people I know…

    Elliott Connie is a renowned therapist, speaker, podcaster, author, and stand-up comedian (and longtime member of my mastermind group).

    As a psychotherapist, he’s lectured all over the world sharing the Solution Focused method. He’s also shared the stage with some big name celebrities, including Tiffany Haddish.

    Elliott’s life gets crazier every time I see him (in a totally good way).

    Here’s something else you should know about Elliott – his journey has been anything but easy.

    He knows a thing or two about facing challenges. But as you can see by his list of accomplishments… he’s not let any of them stop him from creating a rich life.

    In this clip from Dare to Launch, Elliott shares the steps he’s taken to build his unshakeable mindset…

    … including two practices you can rely on to help you stay calm, navigate life’s challenges, and keep moving forward.

    - - -

    Join the PLF Partner Team: https://productlaunchformula.com/affiliate

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    5 min
  • I Came *This* Close To Scrapping PLF - DTL Clip #34
    Jul 1 2025

    Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new.

    The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over.

    So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was it for PLF.

    Time to chase the next “big thing”. Or so I thought…

    Fast forward a few months… and I’m at a conference, thinking about what to launch next, when someone approaches me and says something I wasn’t expecting…

    Then another person comes up to me. And another…

    About a dozen people approached me at that conference. And what they said didn’t just change the way I thought about launching…

    … they saved me from scrapping the offer that would become the foundation of my entire $100MM business.



    - - -

    Dare to Launch Free Bonuses found at: https://daretolaunchshow.com/bonusvault



    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    8 min
  • Gina Bianchini’s Formula For Building A 7-Figure Community
    Jun 24 2025

    It’s easy to look at 7-figure memberships and think they’re only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets.

    And sure, those things can work in your favor. But as Gina Bianchini reveals in this week’s episode of Dare to Launch… they’re not required.

    And Gina should know…

    As the founder of Mighty Networks, she’s probably helped more people build $1M+ communities than anyone I know. And she breaks down the real reasons people pay – a lot – to join a community.

    And if you think it’s about having thousands of subscribers or creating masses of content every day, you’re in for a shock.

    A 7-figure community is closer than most business owners realize. And Gina reveals why.

    If you’re thinking about creating a membership or a community of any kind, Gina’s insights could save you years of hard work and effort.



    - - -

    Want to create a profitable community your people love? Mighty Networks gives you everything you need to engage, grow, and monetize an audience. https://www.mightynetworks.com/

    Start your free trial here: https://www.mightynetworks.com/?via=dare-to-launch

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    DISCLOSURE: From time to time, I may link to other people’s products and services, and sometimes when I do I’ll be acting as an affiliate - that means I might receive payment or compensation if you end up purchasing through my link. Note that there will be no additional cost or fee to you if you purchase through my link. And this is important: I will ONLY endorse products or services I believe in and stand behind 100%

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    1 h et 16 min
  • The Smart Way To Scale Past 7-Figures w/Annie Pratt - DTL #32
    Jun 17 2025

    One of the biggest mistakes I see entrepreneurs make is launching new products too soon.

    When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse.

    Much worse.

    If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running multiple businesses, instead of just one. Next thing you know… you, your team, and your margins are taking a beating.

    More stress and less growth is probably not what you were hoping for.

    In this clip from Dare to Launch, Annie Pratt shows how you can avoid this trap. And why getting to the next level is often about working smarter with what you’ve got… rather than coming up with a shiny new offer…

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    9 min