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Sometimes you become a part of the thing you're trying to fix. And as the internet content world crashes around us, pulled to the floorboards by AI, Brad and Nick reflect on the work of podcasting and content creation, focusing on some hard lessons learned in the last year.

But beyond just ruminating on what's gone wrong (and how that, in a very meta way, is what has gone wrong with this and many podcasts), the hosts pivot to big changes coming for Working/Broken and what that means for people who want to make a difference in the world we're making together.

Chapters

00:00
Introduction to Working Broken Podcast

00:56
Reflections on Podcasting Journey

03:10
Identifying What's Working and What's Broken

05:54
Shifting Perspectives on Content Creation

08:45
Exploring Agency and Cultural Impact

11:51
The Need for Change in Podcast Structure

14:43
Introducing the New Direction: Dams Given

19:51
The Attention Economy and Its Impact

23:48
Reframing Our Approach to Attention

27:42
Understanding Internet Poisoning

31:32
Detoxing from Algorithmic Thinking

34:16
The Future of the Podcast and Community Engagement

Ensure you are fully subscribed through your favorite podcast app so you do not miss a single episode.

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at podcast@culturecraft.com.

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In this episode, Brad and Nick dive into what marketing is becoming now that we live in a post-trust, post-algorithm, post-authenticity world. They’re not interested in tactics—they’re interested in how the deep cultural forces reshaping trust, commerce, and identity are scrambling what it even means to “market” something.

Together, they explore:

• Why traditional marketing frameworks no longer apply
• How the best marketing today isn’t marketing at all—it’s signal
• What happens when attention becomes too expensive for most businesses to buy
• Why people aren’t buying messages—they’re buying alignment
• How real resonance begins when you quit trying to prove and start trying to be

This is a powerful conversation for anyone who senses that our current approach to audience, storytelling, and persuasion has gone stale—but hasn’t quite found language for what’s next.

As always, the episode lives up to the Working/Broken premise: challenging listeners who followed the rules of the game, only to discover the game changed mid-play.

Ensure you are fully subscribed through your favorite podcast app so you do not miss a single episode.

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at podcast@culturecraft.com.

Send us a text

In this episode, host Nick Richtsmeier sits down with Lexi Pasi, a PhD in Communication and expert in the field of AI, to unpack what’s actually happening to our attention, language, and selves in today’s online environments. Lexi brings academic depth, cultural critique, and personal insight to the conversation—exposing how platforms not only distort what we say, but who we become in the process.

Lexi and the hosts explore questions at the heart of the Working/Broken project:

They tackle how social media trains us to self-narrate constantly, creates performance-driven personalities, and incentivizes simplistic, binary, hot-take thinking over honest, complex, and often uncertain expression.

Ensure you are fully subscribed through your favorite podcast app so you do not miss a single episode.

Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at podcast@culturecraft.com.