Couverture de Customer Experience: the great reset

Customer Experience: the great reset

Customer Experience: the great reset

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As we emerge from the pandemic and associated restrictions, Moira Clark, Professor of Strategic Marketing at Henley Business School and Director of the Henley Centre of Customer Management, discusses the changing expectations of customers who are increasingly demanding, confident and grumpy. How can companies best serve the ‘want-it-now' generation.

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