Customer Engagement Platform: AI, Data, and SAP Emarsys for CMOs
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Customer Engagement Platform: AI, Data, and SAP Emarsys for CMOs
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In this episode of the Infosys Knowledge Institute Podcast, Chad Watt speaks with Joanna Milliken, CEO of SAP Emarsys, about how SAP’s omnichannel customer engagement platform is transforming the future of marketing. Joanna shares insights from her career at the intersection of marketing and technology, illustrating how SAP Emarsys empowers marketers through advanced Marketing Automation and real-time personalization. The conversation delves into how the platform connects customer data platforms and back-office systems to deliver unified, impactful experiences. Joanna also explores the role of generative and agentic AI in scaling smarter campaigns, touches on the ethical implications of AI, and highlights innovations in customer engagement platforms. With actionable insights for today’s CMOs, this episode is a must-listen for leaders aiming to drive growth with SAP technologies.
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