Épisodes

  • Get Past the Weirdness in Marketing
    Feb 20 2026

    What do Percy Jackson and the Super Bowl halftime show have to do with credit union marketing? They are symptoms of the weirdness that is running rampant in marketing these days. In this episode, I go over how credit unions can move past the silos and be effective on social media.


    Find an accessible transcript at ⁠⁠⁠http://creditunioncopywriter.com/the-podcast/⁠⁠⁠

    And sign up to get a short e-book on how to write more engaging social media posts as well as updates and new episode notifications at ⁠⁠⁠https://artisanal-musician-9431.kit.com/b55c643ce5⁠⁠⁠

    Got questions about whether your marketing is aligned? Email me at ⁠⁠⁠jennifer@jennifer-roland.com⁠⁠⁠ or ⁠⁠⁠connect with me on LinkedIn⁠⁠⁠.

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    16 min
  • What Works in Credit Union Blogging Right Now
    Feb 3 2026

    This week I discuss what works in blogging right now for credit unions who are either planning to start a blog or who have been blogging for a while.

    Book a blog audit here: https://book.stripe.com/6oUaEY6EOgO703jg6Q3F606

    Find an accessible transcript at ⁠⁠http://creditunioncopywriter.com/the-podcast/⁠⁠

    And sign up to get a short e-book on how to write more engaging social media posts as well as updates and new episode notifications at ⁠⁠https://artisanal-musician-9431.kit.com/b55c643ce5⁠⁠

    Got questions about whether your marketing is aligned? Email me at ⁠⁠jennifer@jennifer-roland.com⁠⁠ or ⁠⁠connect with me on LinkedIn⁠⁠.

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    11 min
  • Make Sure AI Sends People To Your Credit Union
    Jan 21 2026

    This week I discuss GEO (generative engine optimization) and the 10 types of content that get indexed in AI tools.

    Find an accessible transcript at ⁠http://creditunioncopywriter.com/the-podcast/⁠

    And sign up to get a short e-book on how to write more engaging social media posts as well as updates and new episode notifications at ⁠https://artisanal-musician-9431.kit.com/b55c643ce5⁠

    Got questions about whether your marketing is aligned? Email me at ⁠jennifer@jennifer-roland.com⁠ or ⁠connect with me on LinkedIn⁠.

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    14 min
  • Alignment for Credit Union Marketing
    Jan 7 2026

    This week I discuss my word for the year (alignment) and how that applies to credit union marketing.

    Find an accessible transcript at http://creditunioncopywriter.com/the-podcast/

    And sign up to get a short e-book on how to write more engaging social media posts as well as updates and new episode notifications at https://artisanal-musician-9431.kit.com/b55c643ce5

    Got questions about whether your marketing is aligned? Email me at jennifer@jennifer-roland.com or connect with me on LinkedIn.

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    14 min
  • Hashtags are dead. What to do on Instagram instead.
    Jun 3 2025

    This episode, we talk about how to move past the use of hashtags on Instagram.

    Find an accessible transcript at http://creditunioncopywriter.com/the-podcast/

    And sign up to get my AI prompt cheat sheet as well as updates and new episode notifications at http://eepurl.com/iWIGJg

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    6 min
  • Can AI write better social media posts than you?
    May 20 2025

    This episode goes over how to get AI to write decent social media posts.

    Find an accessible transcript at http://creditunioncopywriter.com/the-podcast/

    And sign up to get my AI prompt cheat sheet as well as updates and new episode notifications at http://eepurl.com/iWIGJg

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    8 min
  • Should you invest in social media measurement tools?
    Dec 21 2023

    On this episode, I look at whether you need to invest in paid social media management tools for your credit union.

    Check out some of the social media management tools I mention:

    • Hootsuite
    • Buffer
    • SproutSocial
    • Reputation
    • Brandwatch
    • Measure Studio

    Get an accessible transcript at ⁠⁠⁠https://cusocialstrategy.com/⁠⁠⁠.

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    5 min
  • Which social media platforms should you use to promote your credit union?
    Nov 30 2023

    On this episode, I look at how you can decide which social media platforms makes sense for your credit union.

    Get an accessible transcript at ⁠⁠https://cusocialstrategy.com/⁠⁠.

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    14 min