What if the reason your marketing isn't working... isn't the algorithm?

In a world obsessed with visibility, reels, and going viral, most business owners are missing the real lever: clarity. Not more content. Not more platforms. REAL strategy.

On this episode of Become Sensible, I sit down with Dr. Jennifer Gardella, founder and CEO of The Gardella Group, to unpack what actually drives traction in today's digital world. We talk about the shift from academia to entrepreneurship, the myth of marketing ROI, why credibility matters more than visibility, and how AI is changing the way clients find experts. Jennifer shares why transformation (not credentials) is what converts, and why so many high-achieving women are held back by fear of being seen.

This conversation is about building the plane while flying it, and choosing courage anyway.If you've been busy but not gaining traction, this episode will recalibrate how you think about growth.

Guest Links

• The Gardella Group - https://www.gardellagroup.com/
• Goldman Sachs 10,000 Small Businesses - https://www.goldmansachs.com/citizenship/10000-small-businesses/
• LinkedIn (Jennifer Gardella) - https://www.linkedin.com/in/jennifergardella/

Connect

Follow me, Fiona Nguyen, on LinkedIn. Learn more about Balannx.

Timestamps

• 0:00 - From academia to entrepreneurship
• 8:36 - "Building the plane while flying it"
• 15:12 - Why most marketing messaging is misaligned
• 21:10 - The ROI myth in marketing
• 26:00 - How AI and ChatGPT are changing lead generation
• 30:02 - The one-hour-a-day social media strategy
• 33:00 - Credibility vs. visibility
• 40:16 - The fear of being seen (and the fear of success)
• 45:00 - What real leadership looks like
• 50:00 - Slow down to scale
• 53:44 - Growing with the right clients

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