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Creators Agency Podcast

Creators Agency Podcast

De : Creators Agency
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 Go behind the scenes of brand partnerships with Apple Crider and Eric Kullberg, founders of Creators Agency. We manage millions in brand deals every month—and now we’re revealing how creators can scale their income by mastering sponsorships. Learn the real strategies top creators use to make millions through brand deals, negotiations, and smarter partnerships.Creators Agency Economie Marketing et ventes
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    Épisodes
    • Why 90% Of Creators Fail at Brand Partnerships

      Why 90% Of Creators Fail at Brand Partnerships
      May 5 2025

      Creators are losing $10K, $50K, even $100K to brand scams - and in most cases, they never see it coming. In this episode, we break down exactly how these scams happen, the real red flags, and the vetting process every creator should follow before signing anything.If you’re serious about getting brand deals done check out our other videos, or contact us at apple@creatorsagency.co

      Timestamps:

      00:00 - INTRO

      01:48 - The BEST Way To Reach Out To Brands

      09:42 - Why You NEED to Make A Media Kit

      19:14 - How To Avoid Getting SCAMMED

      26:29 - How To Align With A Brand

      33:51 - Keeping The Momentum With Brands

      40:07 - How to Create an Appealing Proposal

      44:23 - How to Negotiate More Effectively

      55:01 - How to React To A Failed Negotiation

      01:01:16 - Is Exclusivity Worth It?

      01:09:26 - Why You Should ALWAYS Avoid Termination Clauses

      01:13:46 - Coming Up With Your Non-Negotiables

      01:18:48 - What To Do AFTER Making A Deal

      01:23:24 - This Episode’s Biggest Takeaways
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      1 h et 25 min
    • How YouTubers ACTUALLY Make Money

      How YouTubers ACTUALLY Make Money
      May 2 2025

      Today, we’re breaking down how creators actually make money - from landing brand deals to pricing yourself fairly and protecting your brand equity.

      If you’re serious about getting brand deals done check out our other videos, or contact us at apple@creatorsagency.co

      Timestamps:

      00:00 - INTRO

      00:48 - How To Get Brand Deals And Sponsorships

      08:27 - How To Choose A Payment Model

      12:58 - How to Deal With A Brand After Your Video Goes Live 20:31 - Tips On Making a High-Retention Sponsor

      24:26 - Alternative Add-ons To Consider

      33:49 - How To Negotiate Your Deals

      35:24 - Ad Revenue

      38:25 - Is Merch Worth It

      49:48 - Which Type Of Deal Is Overrated
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      58 min
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