In today’s episode, we’re talking about the real reason so many talented, capable people stay stuck: Confidence. More specifically, the kind of confidence that comes from trusting yourself enough to start before you feel ready.

This episode kicks off the AFRAID series and explores what actually keeps us from starting the thing we know we’re called to do. I break down why lack of confidence isn’t a personality flaw, but a skill you can build, and how visibility often matters more than credentials in the early stages of business.

Using the Netflix series Inventing Anna as an unlikely case study, we unpack powerful and ethical lessons about visibility, positioning, and showing up boldly without waiting for permission. No fraud, no fake credentials, just real conversations about being seen, trusting yourself, and doing the work in public.

Here’s what we covered:

✅ Why lack of confidence is really a lack of self-trust
✅ How breaking promises to yourself erodes confidence over time
✅ The difference between being qualified and being visible
✅ Why confidence is a skill you build through action, not affirmation
✅ How imposter syndrome disguises itself as research and over-learning
✅ Practical ways to rebuild trust with yourself through small follow-through
✅ Why fear isn’t a stop sign, it’s proof that what you’re doing matters
✅ The importance of consistency and having a visibility routine
✅ Why investing in yourself only works when you implement what you learn
✅ How to stop hiding behind preparation and start building momentum

We also talk about ethical visibility, showing up with what you already know, using your real experience and receipts, and claiming your place in rooms where opportunity lives. Confidence gets you access. Competence keeps you there. But nothing happens if no one knows you exist.

If you’ve been waiting to feel ready, more qualified, or more confident before starting, this episode is your reminder that readiness comes after you begin. Visibility isn’t about being everywhere. It’s about being intentional, consistent, and willing to be seen while you’re still building.

And if you’re ready for support creating clarity, systems and confidence without the drama, I also share how you can work with me inside Business Therapy to move forward with intention and trust yourself again.

This episode is for the creative, the overthinker, the quiet expert, and the entrepreneur who knows there’s more but keeps hesitating. It’s time to stop hiding your talent and start showing up.

In today’s episode, we’re diving into reflection, resilience, and reset showing up after grief, loss, and the unexpected twists life throws at us. This is a deeply personal conversation about what it takes to keep building your business and life even when everything feels heavy.

I’m joined by myself, Joker, your host. I wear many hats: mom, certified life coach, serial entrepreneur, but at the core, I’m just a Nigerian girl navigating the soft life wrapped in the glorious mess of life and business in America.

We unpack the lessons learned from a challenging year, intentional self-care, and the transformative power of writing and reflection.

Here’s what we covered:
✅ How grief, loss, and exhaustion shaped the start of 2025
✅ Why taking a real reset like a solo retreat can change your perspective
✅ The unexpected ways memories and writing can become therapy
✅ Turning personal reflection into creativity, spoken word, and eventually a book
✅ The story behind my new book, Unmute Yourself, and what it represents
✅ How to embrace your story, own your journey, and lead with purpose
✅ Introducing the SOUL method for clarity, courage, and intentional action

Whether you’re navigating life’s challenges, starting something new, or trying to find space for your gifts while building your business, this episode offers insight, encouragement, and practical ways to move forward.

Creative Business Mindset™
Episode 32
January 2, 2025

Creative Business Mindset is a podcast for entrepreneurs, creatives, and dreamers building businesses in the real world where passion meets pressure and not all the puzzle pieces arrive on time.

Hosted by Joké Durojaiye, certified life coach, serial entrepreneur, and self-described “mom in charge,” this podcast pulls back the curtain on what it actually takes to build and sustain a business. From falling flat and getting back up, to navigating identity, mindset, money, and growth, Joké brings candid stories, lived experience, and hard-earned lessons with receipts.

Business isn’t just strategy and spreadsheets. It’s emotional. It’s personal. And sometimes it’s messy. Creative Business Mindset is where we separate the math from the drama, one business at a time.

If you’re tired of fluffy advice, craving honest conversations, and ready to build with clarity, resilience, and intention you’re in the right place.