Creating the winning fan formula
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Creating the winning fan formula
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Glenn White joins Neil Joyce for an insightful episode delving into the art of creating the ultimate fan formula.
Drawing from over 35 years of experience, they explore how sports, gaming, and entertainment brands—commonly referred to as "passion products"—have the power to generate signal, providing invaluable insights into their fan base and users. But amidst this potential, what hurdles do clubs face today, and who is leading the pack in this arena? Can clubs fully embrace direct-to-consumer strategies, or must they always grapple with a degree of disintermediation?
Tune in to this discussion as we uncover the pivotal role of data in unlocking and refining the winning fan formula.
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