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Create the Future

Create the Future

De : Rick Williams
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The Create the Future Podcast™ is hosted by Rick Williams, keynote speaker and author of Create the Future – your essential leadership guidebook for making difficult decisions. The Create the Future Podcast is a community forum for leaders to share their stories about making difficult choices in an engaging and entertaining way so others will learn from their experiences. When you listen to the Create the Future Podcast, you will learn how to be a more successful leader who makes the difficult decisions. You will hear how inspiring leaders have faced similar challenges. You will hear about courage, fear, determination, and hope. Executives, entrepreneurs, aspiring leaders, board members, nonprofit leaders, public-sector leaders, and mission-driven professionals share their stories about leadership challenges and making tough choices that shaped the future of their organization and their own careers. If you have a compelling story to tell about making a tough call for your company, or any organization – what went right, what went wrong, and lessons learned – share your story with the Create the Future Podcast audience. Think you'd be a great guest on the show? Apply at https://podcast.rickwilliamsleadership.com/podcast-guest.Copyright 2026 Rick Williams Economie Politique et gouvernement
Épisodes
  • Ep#27 - How Pressure Changes Your Leadership—and How to Take Back Control | Claire Hayek, NeuroLeadership Expert, Pressure-Proof Leadership™ Architect | Rick Williams
    Sep 25 2026
    What if the pressure driving your success is also holding you back as a leader?For more than 20 years, Claire Hayek worked in high-stakes engineering environments where decisions carried serious consequences. She learned how to perform under pressure, lead teams, and manage complex challenges. But after moving into entrepreneurship, she reached a turning point: she realized that pressure wasn't simply motivating her—it was influencing how she thought, reacted, and viewed herself.That realization sparked a personal transformation and ultimately led her to develop Pressure-Proof Leadership, a neuroscience-based approach to helping leaders perform with greater clarity, resilience, and calm under pressure.In this episode of Create the Future with Rick Williams, Claire shares how she changed her relationship with pressure, challenged the negative stories she told herself, and learned to pause rather than react automatically.Together, Rick and Claire explore an essential leadership question:Are you in control of your response to pressure—or is pressure controlling you?𝐖𝐡𝐚𝐭 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞:👉 The hidden cost of pressure: How the habits that help you succeed can eventually get in the way of your leadership.👉 Recognizing your triggers: How to notice when stress is influencing your reactions, communication, and decisions.👉 The neuroscience of leadership: Why awareness of your mental and emotional state matters when making difficult decisions.👉 Changing your inner dialogue: How Claire learned to challenge self-criticism, rewrite negative thoughts, and treat mistakes as opportunities to learn.👉 Pause before you react: Why taking a few minutes to reset can help you respond more thoughtfully instead of falling into fight-or-flight reactions.👉 Leading with calm authority: How small changes in your presence, listening, and communication can influence the people around you.👉 Turning failure into learning: How to use difficult experiences to grow rather than remain stuck in frustration or self-doubt.👉 Aligning behavior with purpose: How to clarify the impact you want to make and begin acting like the leader you aspire to become.👉 Making better decisions under pressure: Why recognizing your current state—and knowing when to step back—can help you make clearer, more deliberate choices.Claire's story is a reminder that becoming a stronger leader isn't always about acquiring another skill, working longer hours, or pushing harder. Sometimes, the most important change begins with understanding what's happening inside your own mind.If you're a CEO, executive, entrepreneur, or business leader navigating high expectations, difficult decisions, or constant demands, this conversation offers a different way to think about leadership performance: learn to manage your response to pressure before it manages you.Watch to the end for Claire's perspective on self-awareness, personal growth, and the small behavioral changes that can make a meaningful difference in how you lead.-----------------------------𝐀𝐁𝐎𝐔𝐓 𝐂𝐋𝐀𝐈𝐑𝐄 𝐇𝐀𝐘𝐄𝐊:Claire Hayek is a NeuroLeadership Expert, TEDx speaker, and creator of Pressure-Proof Leadership™. She is the founder of Mind. Soul. Purpose. Teambuilding and brings more than 20 years of experience in engineering and high-stakes project environments, alongside her work in neuroscience-based leadership development.Her work focuses on helping leaders and teams strengthen decision-making, communication, resilience, and performance when the stakes are high. Her Pressure-Proof Leadership approach connects neuroscience and real-world leadership experience to help people recognize unhelpful patterns, regulate their responses, and lead with greater clarity.Claire also hosts The NeuroLeadership Edge podcast.Learn more about Claire and her work:https://clairehayek.com/Connect with Claire on LinkedIn:https://ca.linkedin.com/in/clairehayek𝐀𝐁𝐎𝐔𝐓 𝐑𝐈𝐂𝐊 𝐖𝐈𝐋𝐋𝐈𝐀𝐌𝐒 & 𝐂𝐑𝐄𝐀𝐓𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐏𝐎𝐃𝐂𝐀𝐒𝐓:Rick Williams hosts Create the Future Podcast with Rick Williams, a leadership podcast exploring the difficult decisions that shape organizations, careers, and lives.Through candid conversations with leaders, Rick examines the challenges they faced, how they made consequential decisions, what they learned, and how those lessons can help other leaders make better choices.The goal is to help leaders think more clearly, navigate difficult situations, and create a better future through the decisions they make today.Learn more about Rick Williams:https://www.RickWilliamsLeadership.comSubscribe to Create the Future Podcast with Rick Williams for more conversations about leadership, decision-making, personal growth, and the challenges that shape successful leaders.
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    42 min
  • Ep#28 - Leaving the C-Suite: Choosing Impact Over Corporate Identity | Joe Patneaude, Founder & Executive Coach
    Sep 27 2026
    What happens when the career you spent 25 years building no longer feels like the future you want?For Joe Patneaude, the answer required one of the hardest leadership decisions of his career: stepping away from the corporate world after decades in financial services, including senior C-suite leadership roles, and redefining what success and identity meant to him.Joe began his career in the mailroom of a mutual fund company and worked his way into senior leadership, eventually serving in roles including Chief Operating Officer and Chief Compliance Officer. Along the way, he also built financial practices, an insurance agency, an adult education business, and other ventures.But eventually, something changed.Joe realized that what energized him most throughout his career wasn't the title, the paycheck, or even the business itself. It was helping other people learn, grow, and become more successful.The difficult part was recognizing that the corporate identity he had built over 25 years had become part of how he defined himself.𝐒𝐨 𝐉𝐨𝐞 𝐛𝐞𝐠𝐚𝐧 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐞𝐭 𝐨𝐟 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬:👉What do I actually want from the next 20–25 years of my career?👉What are my values?👉What does success really look like?👉And who am I if I no longer have the C-suite title?In this episode of Create the Future with Rick Williams, Joe and Rick explore the leadership decision to leave corporate life and build a career around broader impact.𝐉𝐨𝐞 𝐬𝐡𝐚𝐫𝐞𝐬 𝐡𝐨𝐰 𝐡𝐞: 👉 Went from the mailroom to the C-suite in financial services👉 Recognized that his corporate career was no longer aligned with his personal values👉 Faced the fear of giving up financial stability and professional identity 👉 Evaluated the financial and practical risks of leaving corporate employment 👉 Learned that sometimes the hardest part of a major decision isn't the financial risk—it's letting go of who you have been 👉 Discovered that his greatest motivation was helping other leaders grow👉 Reframed success around impact rather than title 👉 Uses regular values assessments to make sure his work continues to align with what matters most 👉 Encourages leaders to distinguish between simply inflating a business and creating sustainable growth 👉 Talks about delegation, structure, values, leadership development, and creating organizations that don't depend entirely on the leader One of the most powerful ideas in this conversation is that a career decision isn't always about choosing between two jobs.Sometimes, it's about deciding who you want to become next.------------------------𝐀𝐁𝐎𝐔𝐓 𝐉𝐎𝐄 𝐏𝐀𝐓𝐍𝐄𝐀𝐔𝐃𝐄:Joe Patneaude is a Certified Financial Educator (CFEd®), Certified Executive Coach and Mentor (CECM), and founder of JP Coaching.After approximately 25 years in financial services—including a journey from the mailroom to C-suite leadership—Joe now works with business owners and leaders to help them achieve meaningful, sustainable growth.His work includes executive coaching, leadership development, delegation, team development, operational improvement, and business scalability. His STAR Scalability℠ Method focuses on Strategy, Team, Assets, and Rewards, with an emphasis on building stronger teams, creating effective systems, and scaling without burnout.Joe's LinkedIn profile describes his focus as helping financial practice leaders “scale without losing what matters.”Learn more about Joe and JP Coaching:https://jpcoachingnow.com/𝐀𝐁𝐎𝐔𝐓 𝐑𝐈𝐂𝐊 𝐖𝐈𝐋𝐋𝐈𝐀𝐌𝐒 & 𝐂𝐑𝐄𝐀𝐓𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐏𝐎𝐃𝐂𝐀𝐒𝐓:Rick Williams is the host of Create the Future Podcast with Rick Williams, a podcast focused on leadership, decision-making, and the difficult choices that shape organizations, careers, and lives.Each episode explores the real-world decisions leaders have faced—what made the decision difficult, how they evaluated the risks and opportunities, what they learned, and what other leaders can take away from the experience.The goal is simple: help leaders make better decisions today so they can create a better future tomorrow.Rick Williams is also an author and speaker focused on leadership and decision-making.Learn more about Rick Williams and Create the Future Podcast:https://rickwilliamsleadership.com/Subscribe to Create the Future with Rick Williams for more conversations about leadership, difficult decisions, business growth, and the choices that shape the future.
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    41 min
  • Ep#23 - How Leaders Make Better Decisions When the Future Is Uncertain | Tom Doorley, CEO of Sage Partners | Rick Williams
    Aug 21 2026
    In this episode of Create the Future with Rick Williams Podcast, Tom Doorley shares powerful lessons from decades of leadership, strategy, entrepreneurship, consulting and corporate governance—including difficult decisions he made in his own career and the strategic decisions he helped major companies navigate.Tom Doorley is the CEO of Sage Partners, a strategy and governance advisory firm, and an experienced entrepreneur, advisor to senior leadership teams, board member and operating manager. He previously co-founded Braxton Associates, which ultimately became part of Deloitte Consulting. His career has focused on helping leaders identify the “Big Things” facing their organizations and turn strategy into action and value.This conversation is about something every CEO, founder, business owner and senior executive faces: making important decisions when you don't have all the answers.Tom explains why leaders need to slow down, challenge their assumptions, seek advice from people with different perspectives, understand what is really driving their business, and recognize when what worked yesterday will not work tomorrow.He also shares a fascinating story from his work with Howard Schultz and Starbucks, when the company was considering expansion into Japan. The question appeared to be whether the Japanese partner and locations were right. But Tom discovered that the more important question was whether Starbucks had a business model and value proposition that could successfully travel beyond its existing market.The lesson: before making a big strategic move, make sure the thing that made you successful can actually scale.In this episode, you'll learn:• How leaders can make better decisions when the future is uncertain• Why slowing down can lead to better strategic decisions• How to challenge your own assumptions before making a major decision• Why leaders should seek advice from trusted people inside and outside the organization• How to protect yourself against the downside when making a major career or business move• The strategic lesson Tom learned from advising Starbucks and Howard Schultz• How to determine whether a business model or value proposition can scale• Why leaders need to distinguish between a real opportunity and a “shiny object”• Why growing companies sometimes need to “jump the chasm” to reach their next stage of growth• How resource allocation decisions can determine the future of a business• How experienced advisors can help leaders navigate complex strategic decisions• How leaders can use their teams, advisors, values and risk preferences to find the best path forward• Why the future is something leaders can actively create through the decisions they make todayA powerful leadership lessonOne of the central ideas in this conversation is that a leader's job is not to have every answer.A leader's responsibility is to bring the right people together, listen carefully, challenge assumptions, understand the organization's goals and risk preferences, and work with others to discover the best path forward.As Rick Williams puts it, leaders create the future through the decisions they make today.That is the heart of Create the Future Podcast with Rick Williams.About Tom DoorleyTom Doorley is the CEO of Sage Partners and has extensive experience as an entrepreneur, strategy advisor, senior leadership advisor, board member and operating manager. He co-founded Braxton Associates, which grew into a global consulting business before becoming part of Deloitte Consulting. Tom has also served in senior board and governance roles and authored Value-Creating Growth.Tom's work focuses on strategy, governance, growth and helping leaders turn important ideas into action and measurable impact.Learn more about Tom Doorley and Sage Partners through the links below.https://www.sagepartners.net/thomas-doorleyhttps://www.linkedin.com/in/tomdoorley/About Create the Future with Rick Williams PodcastCreate the Future with Rick Williams Podcast is a leadership podcast for CEOs, founders, business owners, senior executives and aspiring leaders.Rick Williams speaks with leaders about the difficult decisions, challenges, failures, turning points and experiences that shaped how they lead.The goal is simple: learn from the decisions other leaders have made so you can make better decisions yourself.If you're responsible for leading a company, growing an organization, managing people or making decisions that will shape the future, subscribe to Create the Future with Rick Williams Podcast.Remember: You create the future by the decisions you make today.
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    38 min
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