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Create or Destroy: Reimagining Marketing with Seth Matlins

Create or Destroy: Reimagining Marketing with Seth Matlins

De : Seth Matlins
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 Each week, marketing maestro Seth Matlins is joined by the most influential thinkers across business and culture for unvarnished, actionable, and frequently irreverent conversations on the forces that shape how value is either created or destroyed. From product decisions, supply chain, and capital allocation, to cultural and economic shifts, competitive dynamics, technological disruptions, and internal structure – each one is a marketing force, affecting whether value is created or not, and whether a customer stays or goes. It's a business show. It's a marketing show. Create or Destroy is the show that argues they’ve always been the same thing. From the Vox Media Podcast Network and the Wisdomous Company. Economie Marketing et ventes
Épisodes
  • Design Legend Debbie Millman, On Ugliness and Manufactured Meaning

    Design Legend Debbie Millman, On Ugliness and Manufactured Meaning
    Nov 10 2026
    Recorded live at Clios on Culture, this week's episode features Seth's conversation with design legend Debbie Millman, who’s hosted the Design Matters podcast for 20 years and more than 700 episodes. Over the course of her brilliant career, Debbie’s designed the faces of more brands that have been on more shelves than perhaps anyone. Their conversation ranged from why she doesn’t think brands have souls, on the difference between ugliness and vulgarity, why waiting around for confidence is a trap when you really just need courage, our shared belief that brands are manufactured meaning — meaning that only becomes real when enough people agree it does, and what David Lee Roth said that changed the way she walks through the world. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok @createordestroypod and on LinkedIn. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    1 h et 1 min
  • Waymo CMO Suzanne Philion and Walmart CMO William White | Trust at Scale, Trust from Scratch

    Waymo CMO Suzanne Philion and Walmart CMO William White | Trust at Scale, Trust from Scratch
    Nov 3 2026
    This week’s show is brought to you by The Lighthouse, a part of The Whalar Group, and was recorded live at the inaugural Create or Destroy Sessions in Napa, presented by Live Nation. Seth talked with two guests – Walmart CMO William White and Waymo CMO Suzanne Philion – whose companies are completely different and yet whose challenges are strikingly similar. They discussed the differences and commonalities between Walmart, where 150 million people walk through its doors every week, and Waymo, who currently operates its autonomous, ride-hailing cars in just 15 U.S. cities. Both shared stories about why they need to keep earning customer trust and how trust is earned by everything the companies do and say. They got into why meaning lives in the back seat of a car just as much as a checkout line, why perception lags change, and how a messy ride or a cluttered shelf destroys value faster than a bad ad ever could, what store design has to do with brand strategy, and why the Street is a marketing channel. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok @createordestroypod and on LinkedIn. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    58 min
  • Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and Value

    Starbucks Global CBO Tressie Lieberman | When Convenience Killed Soul — and Value
    Oct 20 2026
    On day two as Starbucks’ CEO, Brian Niccol published an open letter saying "there's a shared sense we've drifted from our core," and Tressie Lieberman, who Niccol hired to as Global CBO after the stock had dropped 38%, has spent the time since rebuilding what this drift cost them—and their customers. In this conversation with Seth, Tressie's extremely candid about how it happened, which wasn't through any one catastrophic decision but through convenience becoming so dominant that the craft, community, and connection that justified the brand's premium receded until the experiences felt transactional and the soul of the company was hard to find. Seth and Tressie talk about what it takes to get this back at a global scale that finds half of America walking through your door every year, why she thinks endlessly about integration and cohesion and all the little choices that can come and bite you, why the two-question test she's used since Pizza Hut is still the most honest filter she knows, and why her answer to what she'd create with all the power in the world, connection, and what she'd destroy, loneliness, aren't two answers but one. Create or Destroy: Reimagining Marketing with Seth Matlins is produced by The Wisdomous Company and the Vox Media Podcast Network. Follow the podcast on Instagram / TikTok @createordestroypod and on LinkedIn. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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    45 min
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